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Social Media for Nonprofits

Social Media for Nonprofits. Social Media Have You Confused?. Social Media KISS – F.O.C.U.S. F ocus – on 1-2 targeted social media platforms O ne in four “rule” C alendar – plan monthly / quarterly in advance U tility – use tools to make posting easier

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Social Media for Nonprofits

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  1. Social Media for Nonprofits ImpactOnlineMarketing.com

  2. Social Media Have You Confused? ImpactOnlineMarketing.com

  3. Social Media KISS – F.O.C.U.S. • Focus – on 1-2 targeted social media platforms • One in four “rule” • Calendar – plan monthly / quarterly in advance • Utility – use tools to make posting easier • Social – create content that is “share-worthy” ImpactOnlineMarketing.com

  4. “Share-worthy” is KEY • “Share-worthy is NOT: ImpactOnlineMarketing.com

  5. Share-worthy Content • Is NOT: • Pitch, pitch, pitch • Obviously self-serving all the time • One-sided communication • IS: • Interactive – two way communication • Involves your constituents • Engaging ImpactOnlineMarketing.com

  6. Four Types of Content • Informing • Storytelling (most important) • Organizing • Fundraising ImpactOnlineMarketing.com

  7. Informing Content • Dates and details of meetings or special events • Updates of campaigns, photos from events, and related “keep folks informed” info • Announcements about new staff, staff changes, new or expanded services, etc. • Scheduling: only as available and worth of posting ImpactOnlineMarketing.com

  8. Storytelling Content • Stories about beneficiaries of nonprofit’s services • Stories about volunteers and why they give time • Stories about donors and why they give money • Stories about staff and why they work for you • Schedule: as often as possible – will need to encourage participation! ImpactOnlineMarketing.com

  9. Organizing Content • Call for volunteers • Organizing announcements • Consider using the events calendar tab • Scheduling: likely fairly infrequent relative to other types of posts ImpactOnlineMarketing.com

  10. Fundraising Content • The OCCASIONAL ask is fine (4/1 posting rule) • Promote fundraising events • Drive donors to make online donations • Promote online auctions • Call for in-kind donations • Schedule: maximum of 1 per every five posts (4/1) ImpactOnlineMarketing.com

  11. Other Questions • Promoting your organization via your own social network • Best done by sharing select posts from nonprofit page • Don’t overdo it – potential risk of alienating your friends • How to expand LIKES of your page • Each person (board, staff, volunteers) invite their friends to Like the page • Consider Facebook ads • target by interest and geography • can also target by history of contributing - advanced ImpactOnlineMarketing.com

  12. Thank You! • Please feel free to contact me: • ImpactOnlineMarketing.com > Contact • Cards available too • Get today’s PowerPoint presentation • ImpactOnlineMarketing.com/nonprofit ImpactOnlineMarketing.com

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