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Examiner.com

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Intro to Examiner.com

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Examiner.com

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  1. OverviewNovember 2011 Real People. Real Knowledge.

  2. What We Stand For To build the world’s best content creation network powered by independent and self-motivated contributors with local knowledge and expertise. San Antonio Fitness Examiner Denver Gardening Examiner Omaha Restaurant Examiner Denver Weather Examiner Phoenix Mountain Biking Examiner Page 2

  3. Why should you care • Audiences online have become highly fragmented and consumers are increasingly seeking content that addresses personal interests from local perspectives. • Media companies are looking for ways to create personally relevant, local content. • Our vast contributor network is a cost-effective way to meet this need for media organizations.

  4. The Examiner Local, authentic and independent content PRO Hundreds of professional journalists Tens of thousands of Examiners EXAMINERS AMATEURS Anyone Can Contribute Millions of contributors AGGREGATION Twitter, Flickr, RSS Feeds Hundreds of millions of contributors Page 4

  5. Our Platform The Examiner.com site is an enterprise-quality publishing and community platform, offering consumers the ability to find content by topic, local interest, or from their favorite Examiner. The Examiner toolkit contains a wealth of information and resources aimed to improve Examiners’ overall experience, interest and output including Examiner University, an online curriculum of video, guides and tutorials. Page 5

  6. Examiner.com Content Our editorial voice centers around the most sought after topics by harnessing the power of a national contributor base with local reach. Topics that most benefit from interest, expertise & location (e.g. skiing, gardening, local politics) Topics that most benefit from interest and expertise (e.g. scotch, green living, pets) Topics that are widely covered and widely appealing to our audience (e.g. movies, television, celebrities) Page 6

  7. By the Numbers Our nationwide approach to local is the driving force behind our amazing growth in audience and content 64M Monthly Page Views (Omninture11/11) 21M Monthly Unique Visitors (Omninture 11/11) 85,000 Nationwide Contributors 244 Markets across North America Top 10 General News Site (ComScore 1011) 2.5M Articles in Library 2,300+ Articles Generated a Day Page 7

  8. Quality & Process Examiners are vetted through our application & review process, trained through Examiner University and showcased based on subject-matter passion and expertise. APPLICATIONS REVIEW / ACTIVATION TRAINING PRODUCTIVITY Over 55,000 New Articles Monthly Over 40 Courses in Examiner University Referrals Site sign ups Recruiting 39% Activation Rate Page 8

  9. Latest Updates • Site relaunch in October 2011 improved guest experience by realigning our products around great content topics which benefit from the passion of the contributing Examiners • Genuine and useful approach to local -- location (city, region) is a filter to the content, not the primary means of navigating the site • Enhanced and upgraded the Examiner tools and web interface to increase usage and loyalty of our contributors • What’s next: a new mobile website and App for Examiner.com which takes advantage of mobile browser and iOS native features Page 9

  10. Assignment Center The Assignment Center is a targeted content development process where select Examiners browse and opt-in to assignments, and commit to deliver high-quality articles on demand • Thousands of Examiners available across scores of topics and hundreds of locations • Network of vetted, trained, and evaluated Examiners ready to write • Subject matter experts with the ability to add local angle and relevance • An archive of original content ready to be licensed to media partners • Scalable, low-cost solution for partners to extend their content library and SEO Partner Request Reject Approve Page 10

  11. Unique Advertising Solutions Examiner Connect revolutionizes content creation, delivery and consumption of local information, resources and events, connecting brands with a targeted audience “This is exactly what I wanted to see happen.” Content Generation Social Media Activation SEO Mobile Sr. VP Media Director GUY JACOBSSEN On the NHTSA Campaign Paid Media Custom Landing Page Examiner Connect Advertising Program “Examiner is so much more interactive and then you get the comments, chatter and SEO with the local trust from an influencer.” VP Digital Strategist MICHAEL ARDEN On the IAMs Campaign Page 11

  12. Innovative Technology Platform Examiner.com is one of the largestDrupal websites in the world • Open source content management system. Scalable, low cost, high value solution • Highly engaged worldwide developer community, continuously improving the platform • Over 70 well-known brand names use Drupal, including The White House, U.S. Department of Commerce, Forrester Research, General Motors, The World Bank, Proctor and Gamble, Intel, Grammys, BBC Design • For visitors: New interactive features, better navigation • For Examiners: Integrated form-based publishing, private community section • For advertisers: Targeted content, niche content capabilities • Examiner management system: Create compelling, quality content at an unparalleled rate; empower Examiners to reach full potential Page 12

  13. APPENDIX Real People. True Knowledge.

  14. Topical and Local Footprint Page 14

  15. Advertising Solutions High impact advertising and sponsorship in relevant content environments, both local and national sales • Local Display • Ability to target regional advertisers 728 x 90 • Direct Sales Display • National sales force • In-market consumers • High brand recognition 300 x 250 • Custom Sponsorship • Presented by Placement within specific areas of content • May be structured by topic or section • Customized paid / earned media programs • Social media sharing that drives actions Page 15

  16. About Examiner.com Company Summary Executive Summary • Examiner.com manages the largest media network on the internet focused on delivering subject-matter, expert written content with local flavor and relevance • Targeted local markets • 85,000 Examiners • 2.3 million articles • 19.6 M Monthly Uniques • 54 M Monthly Page Views • Our qualified Examiners publish OVER 2,300 articles a day across a wide variety of topics, including: • Sports & Recreation • The Arts • Movies, Music and Television • Family & Parenting • Health • Travel • Examiner.com’s leadership is comprised of veterans of numerous local content start-ups, established media outlets, and online leaders • Collectively the team has Two Pulitzers, One Emmy, Two Emmy Nominations, and multiple Webby Awards Company History • Launched April 2008 • Investors: Anschutz Investments • Employees: 85 • Examiners: 85,000 • Headquarters: Denver, CO Page 16

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