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Media training for start ups

Media training for start ups. Sarah Rice Head of Communications Mxit. What am I going to talk about?. What is PR? What is the difference between PR, Internal Comms and social media? Where does the media fit in? Working with the media Writing a press article. Me. Why bother?.

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Media training for start ups

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Presentation Transcript

  1. Media training for start ups Sarah Rice Head of Communications Mxit

  2. What am I going to talk about? • What is PR? • What is the difference between PR, Internal Comms and social media? • Where does the media fit in? • Working with the media • Writing a press article

  3. Me.

  4. Why bother? The ultimate objective of any marketing is simply to sell more stuff. If its not selling more stuff – then put your money somewhere else.

  5. What is PR?

  6. And…

  7. And it also…

  8. PR, Internal comms, social media?

  9. When to use what?

  10. When the media makes sense

  11. What kind of media do we have?

  12. What’s happening in their world?

  13. What is news?

  14. What to do: You • Be clear on your action objective • Be clear on your message • Be clear on the story to support the message • Do you have one good story to tell • Be able to talk about explain what your company does quickly, confidently and easily

  15. What to do: Them • Read the publication

  16. What not to do

  17. So now what?

  18. What to do when there isn’t an angle and you still want to talk about it?

  19. Writing an article

  20. Jennigay.co.za

  21. Professionals

  22. The Communications journey

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