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EcoTex Marketing Collateral

EcoTex Marketing Collateral. Juli Watt ClearWater Tech. Marketing Resources. • CWT is committed to helping you achieve your business objectives • Strategies to boost your bottom line • Traditional marketing collateral • Interactive/social media marketing. Traditional Marketing.

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EcoTex Marketing Collateral

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  1. EcoTex Marketing Collateral Juli Watt ClearWater Tech

  2. Marketing Resources • CWT is committed to helping you achieve your business objectives • Strategies to boost your bottom line • Traditional marketing collateral • Interactive/social media marketing

  3. Traditional Marketing • EcoTex Specification Sheet • How EcoTex Works • EcoTex Bifold • Papers • Notable Installations

  4. EcoTex Specifications Sheet

  5. How EcoTex Works

  6. EcoTex Bifold • Primary Marketing Piece • Description • Features • Benefits • Washer Schematic • EcoTex Package Contents • Savings • Superbugs

  7. Notable Installations • PGA National Resort & Spa, Palm Beach Gardens, FL • Apple Farm Inn, San Luis Obispo, CA • Smithtown Healthcare Facility, Smithtown, NY • Holiday Inn Express, O’Neill, NE • Radisson Hotel, WI • Marion Correctional Institution, Marion, OH • Country Inn, WI • Certified Restoration Dry Cleaning Network (CRDN)

  8. Published Papers • Technical Papers • News Articles • Case Studies

  9. Trade Shows • Exhibit Displays

  10. Trade Shows - continued • Banner Stands • Posters • POP

  11. Custom Collateral • Direct Mailers • Promotional Offer Campaigns • Product Brochures • E-Blasts • Sales Sheets • Specification Sheets • Trade Show Posters, Banners, etc… • New Product Brands • Packaging • Door Handle Marketing See other sheet for social marketing

  12. Promotional Fliers

  13. Promotional Brochures

  14. Interactive Marketing • Green Lodging News • Green Hotels Association • Laundry Today • American Laundry News • Water Technology • American Dry Cleaner • Mother Nature Network • Greener Working • Renewable Energy World • The Daily Green • Water Quality Products LaundryTODAY Todays News For Changing Times American LAUNDRY NEWS

  15. Other Online Publications IAQ • Pollution Equipment News • Indoor Comfort News Beverage & Bottling • Water & Waste Digest • Beverage World • Beverage Industry • The Grapevine • Wines & Vines Magazine Food/Produce/Poultry • Seafood Business • Food Safety • Organic Processing • Fresh Cut News • Dairy Food • Food Engineering • Dairy Herd • Hatchery International Laundry • Water Technology • Controlled Environments • Water Quality Products • Service Industry News Nursing & Senior Homes • Long Term Living Swimming Pools & Spas • Pool & Spa News • WaterShapes • Aquatics International • Landscape Architect • World Waterpark Magazine • Government Rec & Fitness • Pool Science • Athletic Business • Pool & Spa Marketing • Association of Pool & Spa Professionals

  16. E-Commerce Marketing Brandon Turney Clearwater Tech, LLC

  17. What We Are Doing to Increase Our Online Presence • Promoting more advertisements online • Actively participating in blogs, forums, and chats • Creating intriguing email campaigns • Increasing search engine ranking by implementing web tools like Google AdWords and website optimizers • Increasing our exposure by participating in large social networks such as Facebook and MySpace

  18. Presence in Online Social Networks • Where can you find us? • Facebook • MySpace • Twitter • YouTube • LinkedIn • WordPress • Blogger • Many others WORDPRESS

  19. 3 New Truths of Marketing • The quickest and the loudest get the sale • The first to place a product tends to be the last and only to place a product • The loudest will be heard over all others and in more places • Consumers believe peers, not ads • Online user reviews have the biggest influence on consumer purchases. • “74 percent are influenced by the opinions of others in their decision to buy products in the first place.” (Manage Smarter, September 2009) • The truth prevails • Your product’s quality can be determined in just a few click of a mouse

  20. The Shift of Power in the Marketplace Some Interesting Facts: - If Facebook were a country, it would be the world’s 4th largest - YouTube is the 2nd largest search engine in the world - 78% of consumers trust peer recommendations and only 14% trust advertisements - 24 of the 25 largest newspapers are experiencing recorddeclines in circulation Soon we will no longer have to search for products and services, they will find us via a social media network

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