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The 30 Second Pitch/Hook

The 30 Second Pitch/Hook. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care?. The 30 Second Pitch/Hook.

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The 30 Second Pitch/Hook

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  1. The 30 Second Pitch/Hook • What is my service, product, company, or cause? • What problem do I solve (or what demand do I meet)? • How am I different? • Why should you care?

  2. The 30 Second Pitch/Hook Ex: "How many of you use those flash memory disks? What if your car had a USB port and could play music from them? That's what we're building... (See article, “30 seconds to pitch your company by Steve Bayle, for more) Bill Warner, Steve Bayle

  3. Business Name(Logo) Entrepreneur’s Name Grade Age 1

  4. Business Profile • Explain your business and why you selected it (Chapter 1) • Type of Business (Chapter 2) : • Service, Retail, Manufacturing,Wholesale • How will you satisfy a consumer need • Legal Structure (Chapter 14) : • Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company or Not-for-Profit Corporation • Why did you select this legal structure? 2

  5. Product/Service Description (Chapters 8 & 21) • List unique features of your product/service • Describe how you believe your product/service will satisfy consumer needs • Qualifications • List 3 reasons why you are qualified to run this business 3

  6. Market Analysis (Chapter 18) • What are the facts that support the opportunity? What is industry growth rate? • How much money is being spent in this market? (ex. Children’s market spends $14.1 billion per year) • What are the results of your survey, observational research, interviews, etc. • What is the size of your market? 4

  7. Consumer Profile (Chapters 11 & 18) • By Location • [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] • By Population • [The age, gender, occupation, and education of your customers] • By Personality • [The general personality, lifestyle, sports, hobbies & other fee time activities, music preferences, etc.] • By Behavior • [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] • By Income • [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a consumer 5

  8. Competition (Chapters 8 & 17) Competitive Advantage(Chapter 8) •List 2 reasons why customers will purchase your product or service over your competitor’s. (Go beyond lowest price.) 6

  9. Marketing Mix (Chapter 10 &18) • Price: • [Should be an explanation of why you chose your price] • Place: • [Should be an explanation of why you chose this place] • Product: • Explain the benefits and features of product • Promotion: • Explain the strategy to promotions you will use 7

  10. Marketing Plan (Chapter 10 & 19) 8

  11. Economics of 1 Unit (Chapter 9)(Retail/Wholesale Businesses ONLY) 9

  12. Cost of Materials/Direct Labor (Chapters 2 & 9)(For Service and Manufacturing Businesses ONLY) 10

  13. Economics of 1 Unit (Chapter 9)(For Service and Manufacturing Businesses ONLY) 11

  14. Time Management Plan 12

  15. Average Monthly Fixed Costs (Chapter 9) 13

  16. Monthly Sales Projections (Chapter 13) Sales Assumption • Size of Market • Full Capacity • Seasonality (Double click on chart to add information) Total = 14

  17. Projected Yearly Income Statement(Chapter 13) 15

  18. Start-up Investment(Chapter 14) 16

  19. Return on InvestmentReturn on Sales 17

  20. Financing Strategyfor Total Start-up Investment(Chapter 14) Total: $ 18

  21. Social Responsibility Plan (Chapter 10) • Describe how your business will give back to the community or support a cause in which you believe • Explain how you will incorporate social responsibility into your marketing plan 19

  22. Business - [enter short term goal] - [enter long term goal] Business & Educational Goals (Chapter 3) • Educational • - [enter short term goal] • - [enter long term goal] 20

  23. [Enter your mission statement ] Thank you for your consideration of[Enter company name] 21

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