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all about digital marketing

Digital Marketing Scope,types

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all about digital marketing

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  1. What is Digital Marketing Digital marketing is the promotion of products and services using the internet and other digital communication technologies like computers and mobile phones. It involves using a wide range of digital channels to connect with potential customers where they spend a lot of their time, such as websites, social media, email, and search engines. Digital marketing provides measurable results and cost-effective ways to reach specific audiences, making it an essential part of modern marketing

  2. Types of Digital Marketing • Search Engine Optimization (SEO): Optimizing website content (blogs, pages) to rank higher in organic (unpaid) search results on Google, Bing, etc., to attract relevant traffic. • Content Marketing: Creating and distributing valuable content (blogs, videos, infographics, eBooks) to attract and retain a defined audience, building trust and authority. • Pay-Per-Click (PPC): Paid advertising, often on search engines (Google Ads) or social media, where you pay a fee each time someone clicks your ad. • Social Media Marketing (SMM): Using platforms like Facebook, Instagram, LinkedIn to share content, engage with users, run ads, and build community. • Email Marketing: Sending targeted messages, newsletters, and promotional content directly to subscribers' inboxes to nurture leads and drive repeat business. • Affiliate Marketing: Partnering with other businesses or influencers (affiliates) who earn a commission for promoting your products. • Mobile Marketing: Reaching users on their mobile devices through SMS, in-app notifications, mobile websites, and QR codes. • Marketing Analytics: Tracking, measuring, and analyzing campaign performance to understand customer behavior and refine future strategies.

  3. Scope of DM SEO Specialist, PPC Manager, Content Writer, Social Media Manager, Email Marketing Specialist, Digital Marketing Executive, Data Analyst, Marketing Automation Expert.

  4. Contact details 8007777243 / 8007122500 https://optimizedinfotech.com/

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