1 / 10

Firm ‘E’

Firm ‘E’. Lauren Angstadt Liza Okie Gerry Marekova Atif Zafar. Introduction. 3 Products: SEMI SELF VEMI (period 5) Performance 2 nd (period 1) 1 st (periods 2-4) 3 rd (periods 5-7). Pricing. 2% Inflation. Production. Market research studies & previous years’ numbers.

sydnee
Télécharger la présentation

Firm ‘E’

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Firm ‘E’ Lauren Angstadt Liza Okie Gerry Marekova Atif Zafar

  2. Introduction • 3 Products: • SEMI • SELF • VEMI (period 5) • Performance • 2nd (period 1) • 1st (periods 2-4) • 3rd (periods 5-7)

  3. Pricing • 2% Inflation

  4. Production • Market research studies & previous years’ numbers.

  5. Target Markets • SEMI • Professional, Buffs, Singles and High earners, and Others • Professionals - Design, Max Frequency, and Power – 7,45, 75 - Performance • Buffs - Max Frequency and Power • All – Price and Power • SELF -Buffs, Professionals, High earners, Singles, and Other Buffs - Max Frequency and Power – 45, 90 - Performance

  6. Target Markets • VEMI • Adopters and Innovators, Followers • Adopters – The Highest % purchase intention • Adopters – Flexibility; Innovators – Efficacy • Followers growing rate increase for five periods – ignored

  7. Advertising • Used 6% Strategy

  8. Sales Force & Distribution • Increased each Distribution Channel by same percentage each period. • More sales force allocation for SEMI.

  9. Overall • Pros • Inflation rates: provided a basis for decisions. • Good brand awareness (almost 50% for each segment). • Usually sold the majority of what we produced. • Success with target markets.

  10. Overall • Cons • Produced too much of VEMI in Period 5. • As a result, sold ( 40,000/119, 387) to trading company. • Inventory disposal loss of $2,794,000. • Spent too much on advertising in the last 3 periods. • Ignored Followers, focused on Adopters & Innovators.

More Related