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Pet Pop: Premium Bottled Spring Water for Your Furry Friends

Pet Pop is a unique bottled water product specifically designed for pets, offering pure natural spring water sourced from the pristine environments of Australia. Our brand targets pet owners who prioritize their pets' health and hydration. Priced at $25 per box of four bottles, Pet Pop is available in various colors. Our marketing strategy focuses on creating positive consumer attitudes through engaging advertisements that emphasize the benefits of hydration for pets. By fostering an emotional connection through our campaigns, we aim to motivate purchases and enhance brand loyalty.

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Pet Pop: Premium Bottled Spring Water for Your Furry Friends

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Presentation Transcript

  1. Pet Pop SharaBarss Jillian Geddes Jessica McCullough Matt Osborne Joey Perricone

  2. Agenda • Overview of Product • Target Market • Motivating Factors for Purchase • Created Ad • Learning Theory for Teaching Consumers • Created Ad • Consumers Attitudes toward Pet Pop • Created Ad

  3. What is Pet Pop? • Bottled water for pets • Pure natural spring water from Australia • Sold worldwide • $25 per box of 4 bottles • Available in variety of colours

  4. Our Target Market

  5. Motivation to Purchase

  6. Learning About Pet Pop

  7. Consumer Attitudes • Need to communicate positive message • Advertising is important • Attitude Toward the Ad Model • Ads influence consumers • Relate feelings of ad to product • Positive attitude -> greater chance of purchase

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