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Overcoming Objections & Succeeding with DailyDeals

Laura Swisher Peoria, IL. Diane Williams Springfield, IL. Richard Brown Rockford, IL. Overcoming Objections & Succeeding with DailyDeals. “I’m already doing a deal with a competing daily deal website”. Distinguish by offering points of differentiation and ensure timing makes sense .

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Overcoming Objections & Succeeding with DailyDeals

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  1. Laura Swisher Peoria, IL Diane Williams Springfield, IL Richard Brown Rockford, IL Overcoming Objections&Succeeding with DailyDeals

  2. “I’m already doing a deal with a competing daily deal website” Distinguish by offering points of differentiation and ensure timing makes sense 44 sold for $440

  3. Too much paperwork This program is very exclusive. We also give you a check at the end of the day. To do that, there are a few forms that need filled out completely to ensure we are both protected. Currently 44 sold for $440

  4. Small operation won’t be able to fulfill vouchers sold Agree to a maximum that allows the deal to be profitable for both parties. Maximum of 50, bumped up to 70 Currently 56 sold for $1,680

  5. “I’m already doing a deal with a competing daily deal website” Apples and oranges. We conquer the competition in terms of scale and ability to deliver. Maximum of 500 Sold out for $5,000

  6. Concern about the state of the newspaper industry Conversation regarding circulation, digital growth and mobile.  DailyDeals is just another way we are adapting as a company (industry) to serve our customers.

  7. Margin – “How am I going to make money doing this?”   Offer nearly empty off season junior golf class via DailyDeals with the potential to build their consumer database, increase pro shop sales from these new customers and transition them to on-season class customers. 18 sold for $900 Have also run a nearly $3k deal

  8. “I have a bunch of coupons out right now and can't really afford to give away more” Schedule the deal during slower periods or use the ROI calculator to illustrate why this deal is different from others 509 sold for $4,540

  9. “We're actually pretty busy right now and just don't need anymore business” New audience from untapped/ surrounding area. New word of mouth in primary metro area. Merchant receives check before many vouchers are redeemed. 500 sold for $5,000

  10. ‘I don't want to come off as a "couponing business”’ Use testimonials and examples of other, similar businesses...perhaps even their competitors… 67 sold for $3,720

  11. Concerns about returns (on investment) Selecting the right deal price versus average ticket price 608 sold for $7,600

  12. ROI Calculator

  13. Q&A Objections from the field

  14. Laura Swisher Peoria, IL lswisher@pjstar.com Diane Williams Springfield, IL diane.williams@sj-r.com Richard Brown Rockford, IL rbrown@rrstar.com For more information contact: Shannon Dunnigan sdunnigan@gatehousemedia.com 401-451-3107

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