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Nick Berry

Making Money in Social Gaming. Nick Berry. M.Eng , ARAeS , CIPP President. All logos and trademarks in this presentation are property of their respective owners. Biography – Nick Berry. 2008. 1994. 1988. 2010. PC Casual Game Universe. Download. Web. Social. PC Casual Game Universe.

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Nick Berry

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  1. Making Money in Social Gaming Nick Berry M.Eng, ARAeS, CIPPPresident All logos and trademarks in this presentation are property of their respective owners.

  2. Biography – Nick Berry 2008 1994 1988 2010

  3. PC Casual Game Universe Download Web Social

  4. PC Casual Game Universe Download Web Advertising Sales Micro-transactions Social

  5. Web Portals

  6. Number of players 24 hours

  7. The Results Advertising Potential

  8. Download Games

  9. Price evolution of deluxe downloads $19.95 $19.99 $15.99 $12.99 $9.99 $6.95 $6.99

  10. Social Networks facebook

  11. What is a Social Game? “But they’re not social!” “A game played on a Social Network” (After all, “Casual Games are not casual” either!) P P Not Work! So what is a game? “Any non-obligatory activity that is performed for fun!”

  12. A Social Game is … … any non-obligatory activity that is performed, for fun, on a Social Network

  13. Why are Social Games so Popular? A non-obligatory activity that is performed for fun. Certainly describes many of the “Activities” on Facebook! Players broadcast their indulgences, performances and achievements (both actively and passively). In no more than a couple of clicks, exposed users can be having fun, and jumping on the latest bandwagon of distraction. Facebook has exposed people to copious quantities of non-essential activities and provided easy channels to announce participation in these entertainments to others. Discoverability Accessibility Camaraderie Whilst social could be considered a pooradjective to describe games when many gamesare solo activities, these activities do earn it the moniker social because they offer a shared experience. Albeit asynchronously, all the people who have enjoyed the same activity have been down the same path. Curiosity, Invitation, Peer Pressure, Challenge

  14. Just how big is it?

  15. Just how big is FaceBook? 6.8 billion people on the planet 2.0 billion people connected to the internet 728 million registered facebook accounts 36% of the connected World already has a Facebook account!

  16. If facebook were a country … #1 China #2 India #3 facebook … it would the 3rd largest in the World.

  17. What is the most popular Windows application of all time?

  18. Effect of facebook on traditional Casual Gaming web sites Peak Population Data courtesy of

  19. Worldwide Registrations – Social Networks

  20. facebook gaming is big business “Disney Buys Playdom in $763 Million Deal, Becoming Hollywood Leader in Social Games” “Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout.” “ZyngaIssues Shares at a $20 Billion Valuation” EA Buys PopCap Games For As Much As $1.3B

  21. Top facebook Game Peaked at 84 MMMonthly Active Users (MAU). 32 MM distinct people used the application at least once a day (DAU). Close to 40% of all their users visit the application every single day!

  22. Farmville - MAU

  23. Café World - MAU

  24. Café World - DAU

  25. Café World - Engagement

  26. facebook Around the World

  27. Where in the World?

  28. Top 25 countries on facebook Top 30 countries account for 80% of all FaceBook registered accounts. After Egypt, no other country accounts for more than 1%.

  29. Gender breakdown of FaceBook users Worldwide Male dominant Female dominant India 69.88 % male United States 44.31% male United Kingdom 48.26% male

  30. Demographics

  31. facebook Demographics 13 Male Female AGE 65+

  32. facebook Demographics - USA Many users of college age. In USA large number of members over 65

  33. facebook Different Countries

  34. Similar Countries … Similar Profiles

  35. Similar Countries … Similar Profiles

  36. Different Countries … Different Profiles

  37. Interests

  38. Bejeweled Blitz

  39. Call of Duty 4 Tetris Country and Rock Fishing Hunting NASCAR Black Eyed Peas Star Trek Star Wars Yoville Texas Holdem Poker Warstorm Happy Island Pet Society Fishville Collapse! Taylor Swift Transformers Country Life Harry Potter Britney Spears Mobsters 2 - Vendetta Castle Age Vampire Wars Twilight Mobsters World of Warcraft Zoosk Civilization Pepsi NFL Converse Jersey Shore Victorias Secret MTV Coca-Cola Pillow Fight Sims 3 Super Mario Bros Mafia Wars Happy Aquarium Cafe World Jigsaw Puzzles Barn Buddy Country Story Mythbusters AvrilLavigne Red Bull Disney Johhny Depp Titanic Starbucks Red Hot Chili Peppers Lord of the Rings SpongeBob McDonalds Scrabble (LIL) Farm Life Dilbert Investing Farm Town Law and Order TextTwist Farmville Treasure Isle Doodle Jump Playboy Dr Phil Island Paradise Zoo World Fish World Bejeweled Blitz Roller Coaster Kingdom Justin Bieber Conan oBrien Jay Leno Michael Jackson James Bond James Patterson Angels and Demons Roller Coasters Chess Mahjong Dimensions Mahjong Petville Uno Elvis Frank Sinatra Soccer Cigars Golf Jogging Pilates Yoga Puma Adidas Nike Reebok Lifetime Colbert Howard Stern Big Bang Theory Ellen Degenerous Dr Who Lost Top Gear WWE Wrestling JuiJitsu Martial Arts MMA UFC Boxing NCIS Cooking Sewing Knitting Martha Stewart Horses Makeup Fashion Cake Decorating Greenhouse Bird Watching Dogs Plants Cats Flowers Gardening Baking The Bachelor Crocs Jeep The Office Saturday Night Live Scrubs South Park Family Guy Simpsons Heroes Ugly Betty BattlestarGalactica Dunkin Donuts Pizza Hut Taco Bell Scuba Diving Skiing Snowboarding iTunes Barry Manilow Dairy Queen Lady Gaga Vin Diesel Criminal Minds Two and a Half Men How I met your Mother Medium Ghost Whisperer Biggest Loser Americas Next Top Model Sex and the City Desperate Housewives CSI American Idol Happy Pets Mind Jolt Games Restaurant City Twitter iPHONE iPad Pokemon Nintendo DS Xbox 360 PS3 Diabetes Monopoly Settlers of Catan Megan Fox Rock Band Foursquare Guitar Hero Oprah Winfrey Show Halo Wii Fit Wii

  40. Jay Leno vs. Conan

  41. Quiz Time – Guess the movie Answer: Twilight™

  42. Comparing Demographic “Genes” 38.41% correlation

  43. Comparing Demographic “Genes” 80.89% correlation

  44. Cross correlation between brands

  45. Bejeweled Blitz Affinity

  46. What are fans of glee on facebook interested in?

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