SEO for Food Bloggers(Beginner Level) Stephanie Stiavetti and Stephanie Manley Twitter @sstiavetti @copykatrecipes www.wasabimon.com/seo-for-food-bloggers www.copykat.com
What Is SEO? • SEO = Search Engine Optimization • It’s a way of writing so that search engines can easily understand and classify your content. • It is the way of naming files, file structure, and the selection of content you write about.
What Is A Keyword? • A keyword phrase is a specific word or term that people are searching for • A keyword can be one word or two words. • Long-tail keywords are keyword phrases of three or more words
Crafting Posts • You don’t need to write like a robot to have good SEO! • Good content is easy to produce if you keep a keyword phrase in mind while writing. • Stick to a few basic placement rules
SEO Guidelines: Keyword Placement • Keyword should appear throughout the post: • In the post title • Once in the first sentence of the post • Once in a primary header • Keywords should be used several times throughout the post in key locations.
SEO Guidelines: Metadata • Metadata is the information about your post that shows up in the search engine’s search page • Keyword phrase should appear in both the metatitle and the metadescription of your post • These text fields may differ between blogging services • The keyword phrase should also appear in the post URL • Ex: http://www.wasabimon.com/archive/vegan-truffle-recipe
Linking Is Important! • Link to internal relevant content • Outbound links should be relevant to content • Use relevant keywords as link anchors • Bad: <link>Click here!</link> • Good: Click here for my <link>grilled pork loin</link>.
Guided Practice • Keyword – what are you writing about? • Title • First Sentence • Primary Header • Name of Photo • Meta Data – Title and Description • Photo from http://www.twicebakedtwins.wordpress.com
Tools for Finding Keywords Scribe Market Samurai Strategizer - Wordtracker Google AdSense Tool <-- Free! Links at wasabimon.com/seo-for-food-bloggers
Warning! – Search Engines are Cruel Masters • If you have a lot of traffic, be judicious with your SEO changes – drastic changes results in penalization. • Make changes in small batches and see how Google responds • Results are not overnight, growth is slow • Avoid overuse of keywords called “stuffing” • When in doubt, ASK. • www.foodblogforum.com
Additional Strategies • Back linking Strategy – endorse your community. • Internal Linking – link within your blog. • Write consistently – search engines favor fresh sites. • Write to the overall content of your site.
More Information For more information on SEO for food bloggers, including tools, resources, a cheat sheet, and a copy of this presentation, visit: www.wasabimon.com/seo-for-food-bloggers