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Enhance Guest Experience: Guesterize Your Church for Growth and Connection

Transform your church's approach to welcoming guests with the innovative concept of "Guesterize." This strategy focuses on making your church more responsive and attractive to newcomers through exceptional service, care, and warmth. Key elements include ensuring the best attitude, communication, and a welcoming environment, along with effective follow-up procedures. By following a structured four-step plan involving acknowledgment, enhancement, appointment, and commitment, your church can foster deeper connections, encouraging return visits and community growth.

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Enhance Guest Experience: Guesterize Your Church for Growth and Connection

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  1. Guesterize Your Church Guest-er-ize (guest-er-ize), vt. to make a church more responsive to its guests and better able to attract new ones. syn see service, care, love, acceptance. • Give guests the bestAttitude. • Give guests the best Communication. • Give guests the best Welcome.

  2. Guesterize Your Church Guest-er-ize (guest-er-ize), vt. to make a church more responsive to its guests and better able to attract new ones. syn see service, care, love, acceptance. • Give guests the bestParking. • Give guests the best Seating. • Give guests the bestTime. • Give guests the best Service.

  3. How to Follow-Up Guests Appropriately • The Principle of “Suspects and Prospects” • Suspects are guests who visit your church one time. • Prospects are guests who visit your church two or more times.

  4. Five Principles of Follow-up • Visitor Follow-up is most effective when visitors receive. . . • AFRIENDLYcontact. • APERSONALcontact. • APROMPTcontact. • ANON-THREATENINGcontact. • ACONTINUALcontact.

  5. A Four-step Plan • Step 1: Acknowledgment: • Call guests within 24 hours • Ask guests for their opinions • Send a thank you letter/email within 2 days • Place guests on your mailing list • Invite them to return

  6. Phone Questionaire for Visitors Hello, I’m ________ from _____________Church. Is this _____________? I understand you attended our service Sunday (date). I’m sorry I didn’t get a chance to meet you, but I wantto thank you for coming. Perhaps next time I’ll get a chance to meet you. Do you have the time to help meby giving your opinions on a few questions about thechurch? --[Yes]? Great. [Go to survey]--[No]? When would be a good time for me to call back?[date and time] I’ll be looking forward to talking to youthen. 1. Did you have difficulty locating our church? --Yes. What was most difficult?_________________________________________________________________--No. [Go to next question (GNQ) 2. Did you have difficulty finding parking?--Yes. What was most difficult?_________________________________________________________________--No. [GNQ]

  7. Phone Questionaire for Visitors 3. Were you greeted before the service? --Yes. --No. 4. Did you enter from the street or parking lot?_____________________________________________________ 5. Did you receive adequate directions prior to the serviceto meet your needs?--Yes.--No. What directions did you need?_____________________________________________________________ 6. Did you have any problems finding a seat?--Yes. What happened?______________________________________________________________________--No. [GNQ] 7. Did you feel welcome?--Yes. What made you feel welcome?___________________________________________________________ --No. What made you feel unwelcome?___________________________________________________________

  8. Phone Questionaire for Visitors 8. What did you like most about the service?______________________________________________________ 9. What suggestions could you give us to improve the service?___________________________________________________________________________________ 10. How did you learn about our church?__________________________________________________________ 11. Do you plan to attend our church again in the nearfuture?--Yes. --No. 12. Do you regularly attend church anywhere? --Yes. --No. 13. Would you like to know more about our church? --Yes. What would you like to know?____________________________________________________________ --No. OK

  9. Phone Questionaire for Visitors I appreciate your willingness to help us out by answeringthese questions. You’ve been a big help. Thank you verymuch. Additional Commments ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  10. A Four-step Plan • Step 2: Enhancement: • Mail a special thank you card or email • Ask about their interests or needs • Deliver a gift to their home

  11. A Four-step Plan • Step 3: Appointment: • Call and ask about interests and needs • Send special brochures or emails • Invite to Pastor’s dessert

  12. A Four-step Plan • Step 4: Commitment • Invite them to attend your newcomers class • Ask permission to place them in your church directory

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