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Factors Affecting the Travel and Tourism Industry 1

Factors Affecting the Travel and Tourism Industry 1 . BTEC National Travel and Tourism. What Factors Are Involved? (Week 1 in Bold). Changes in Destination. Choice of places visited for holiday or leisure change over time Some destinations become unfashionable

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Factors Affecting the Travel and Tourism Industry 1

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  1. Factors Affecting the Travel and Tourism Industry 1 BTEC National Travel and Tourism

  2. What Factors Are Involved? (Week 1 in Bold)

  3. Changes in Destination • Choice of places visited for holiday or leisure change over time • Some destinations become unfashionable • Others fall into decline through under-investment and unpopularity • New ones emerge through planning and changes in society

  4. Customer Types Greater use of market segmentation in industry had led to focus on more varied customer groups: • Leisure customers • Business customers • Independent travellers • Package holidaymakers • Age-specific groups

  5. Length of Stay The industry has become more responsive to customers’ demand for flexibility: • Choice of shorter breaks • More ‘serial holidaymakers’ (multiple breaks) • Long holidays taken in career breaks • More firms adopting flexible working patterns

  6. Variety of Things to Do Social factors such as demographic change and trends to healthier lifestyles have encouraged: • Adventure holidays • Leisure and activity-related breaks • Extreme and risk sports holidays

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