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No Software Is An Island

No Software Is An Island. April 14, 2005 Michael Atkin President BroadView Software Michael@BroadViewSoftware.com. No Software is an Island…. Seeking out new worlds The new world of broadcasting Welcome to the future!. What does the future hold?. Gene knew a few things….

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No Software Is An Island

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  1. No Software Is An Island April 14, 2005 Michael Atkin President BroadView Software Michael@BroadViewSoftware.com

  2. No Software is an Island… • Seeking out new worlds • The new world of broadcasting • Welcome to the future!

  3. What does the future hold?

  4. Gene knew a few things… • Communications • Navigation • Medical Technology • Computer Technology • Technology in the world and technology in broadcasting

  5. Communications

  6. Navigation • Location • Directions • GPS • Auto Pilots

  7. Medical Technology • X-Rays • Scanners • PET • MRI • CT • Hypo Sprays • Lithotripsy… no more “barbarians”

  8. Computer Technology

  9. Computer Technology • Main Frames • Mini Computers • Micro Computers • Standalone Systems • Interconnected Systems (Internet) • Standards Based Systems • Network Systems (Browsers)

  10. Why the March of Change? • Improved reliability • Improved efficiency • Improved functionality • Decreased workload • Increased cost effectiveness • Benefit to the USER

  11. How? • Achieved through interconnected systems • Faster, better, but the big difference is in the software • Information sharing • Reduced duplication • Increased reliability and reusability

  12. Back to television broadcasting… It’s not an island anymore • Today software is in everything and they all communicate Traffic S/W S/W Monitoring Branding Router Automation Video

  13. Types of relationships – Two-Way • Two-way, Bi-directional interfaces • Example: Traffic <--> Automation • Playlist flows from traffic to automation • As-Run log flows from automation to traffic • Old world, text based, proprietary • New world, dynamic, standards based Traffic and Programming Automation

  14. Types of relationships – One-Way • One-way • Example: Traffic --> Accounting • Invoice info flows to accounting system • Old world, text based, proprietary • New world, dynamic, standards based Traffic and Programming Accounting A/P, G/L

  15. Challenges • Few standards anywhere! • But text-based interfaces are easy to create • New standards emerging • HTML • XML • PMCP • SMPTE S22 • Different databases and schemas • But vendors often work together to form partnerships, ACE

  16. ACE • Consistent Engineering • Reduced capital expenses • Reduced operational expenses • Tight integration of systems for PBS member stations • All pieces designed to work together • Direct database integration • Many Bi-directional interfaces

  17. ACE • Programming, Traffic, Underwriting • Automation • Branding • Monitoring • Archive • Highly Integrated Systems

  18. P & T  Automation • Ingest List • Clip List • Media Update • Play List • Record List • Purge List • As Run

  19. Branding • Greenfield Slides from servers • Automated text generation • Bugs, logos and animation • Audio layers • Simplified workflow

  20. Welcome to the Future! • Software has changed the world of broadcast equipment, but more importantly, the experience and quality of broadcasting • Greatly improved flexibility and turnaround time • Better communication between equipment • Improved functionality at lower cost • Improved reliability and information reuse • Lower capital and lower recurring expenses We are going where no one has gone before…

  21. Summary • Well designed and properly interconnected systems provide benefit greatly exceeding the higher initial cost of these “Next Generation” systems • No software or system should be an island • The strength of each system shows in how well they integrate with other systems

  22. For more information Michael Atkin President BroadView Software Michael@BroadViewSoftware.com www.BroadViewSoftware.com 416-778-0623 x223

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