1 / 28

Scratch-it

Scratch-it. Agenda. Overall objective Customer needs Conceptual design Detailed design Evaluation Expansion Distribution strategy. Overall Objective. Hand equip memo tool Which is helpful to Record information Remind about things Make life more organized

talbot
Télécharger la présentation

Scratch-it

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Scratch-it

  2. Agenda • Overall objective • Customer needs • Conceptual design • Detailed design • Evaluation • Expansion • Distribution strategy

  3. Overall Objective • Hand equip memo tool • Which is helpful to • Record information • Remind about things • Make life more organized • Can be even more important in special cases

  4. Customer Needs

  5. Important Characteristics Important: Portability 6.4 Input speed 5.9 Manageability 5.5 Unimportant: Input style (touch screen, pen-and-ink etc.) 4.1 Appearance 3.4

  6. Important Tasks Important: Trivial matters 6.4 Schedule 5.9 Phone numbers 5.5

  7. Conceptual Design

  8. Key Design Considerations • Characteristics • Easy to carry • Easy to record (input speed/style/equipment) • Tasks • Trivial matters • Schedule reminders • Phone numbers/ names etc. • Fashion considerations

  9. Selected Concept • Solved product idea problem • users could not know when it would be useful • Much like a fashion item • users can wear naturally • various color • Roll-able • users can write down even long sentences • Price range is very low

  10. Detailed Design

  11. Prototype (1/2) • Made of molded acrylic • Provides a firm writing surface • Fits different size people • Low cost • Replaceable paper

  12. Prototype (2/2)

  13. Technical Drawings (1/2)

  14. Technical Drawings (2/2)

  15. Costs • Materials: 21.1 RMB • Bangle: 20 RMB • Post-it: 0.3 RMB • Cardboard: 0.5 RMB • Box Tape: 0.3 RMB • Mass Production without intermediaries

  16. Evaluation

  17. Evaluated Customer Needs

  18. House of Quality

  19. Strengths Low price Reusable Holds sufficient text Holds all types of information Easy to record Portable Areas of Possible Improvement Looks Manageability of information Results of Technical Evaluation

  20. Improve Technical Evaluation Make band narrower Improve overall look of product Develop scanner for notes. Improve Functionality Add pencil Build in a watch Improvements

  21. Further Expansion

  22. Product Expansion • Rolling Paper Palette • Do not need to twist the wrist • Stylish outfit • Elastic Wristband • Users can easily wear or take off • Robustness • More comfortable to wear

  23. Product Expansion • Pen Attachment • A nail-sized pen • Attached to the main body • Narrower and Wider Paper Size Range • Various physical sizes for each person • Different purposes of the product usage • Narrower and wider width of paper roll • No extra cost to design

  24. Product Expansion • Various Paper Layout • Various layouts for the paper roll • Checkboxes • Time Marks • Customized layout through internet • Non-Disposal Paper • change of material • Reduce the extra cost for paper rolls • Transparency film with higher pricing • Rub out with fingers to erase

  25. Cost & Distribution Strategy

  26. Future Cost • Elastic Band: 1.5 RMB • Rolling Palette: 15 RMB • Paper: 10 RMB per roll • No noticeable variance for size ranges • Attached Pen: 20 RMB • Sold Separately • Transparency Film: 22.49 Dollars • Optional • Customized Paper Layout: Free • Quantity Conditional

  27. Distribution • Sell the Main Body for Cheap • Gain Profit Through Paper Roll • Distribute from a Small Bookstore to a Department Store • Distributed through Internet • User convenience

  28. Q & A

More Related