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eCommerce

eCommerce. This?. Or That?. The Web, Everywhere Always On. Mobile will drive commerce . 2013 Smartphone Shipments 1 Billion. 2014 636M Phones China , India, Russia, Brazil, Indonesia & Malaysia . Mobile is the only category where time spent is growing

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eCommerce

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  1. eCommerce This? Or That?
  2. The Web, Everywhere Always On
  3. Mobile will drive commerce 2013 Smartphone Shipments 1 Billion 2014 636M Phones China, India, Russia, Brazil, Indonesia & Malaysia Mobile is the only category where time spent is growing Mobile will drive commerce in emerging markets
  4. What Is eCommerce? Aggregators & Marketplaces Goods and Services Digital Content
  5. Mobile location based and QR codes connect to consumers Online/Offline and mixing QR Codes with mobile media
  6. Social Drives Mobile Usage &Commerce Consumers are talking about products on social media and sellers are benefiting from the targeting 60%+ 35%+ 20%+ 30%+ 90%+ YouTube Twitter Linkedin Google+ Facebook Highly targeted alternative to TV Passionate followers and brand loyalists Strong B2B channel Highly targeted Strong ad targeting capabilities 88% of brands will use social media marketing in 2014 Social media builds confidence and trust in ecommerce sites
  7. So…What Is Holding Back eCommerce Growth?
  8. Trust Is #1 Reason Not To Shop Online 35% 22% 22% 22% 9% Customer Service 24/7 phone support Chat Returns Policies Favorable returns policies Secure Payment Credit Cards Pay Pal AliPay Online Reviews
  9. Top Ways Consumers Gain Confidence To Shop Online 54% 52% 51% 46% 45% 44% 40% 29%
  10. Leaders Are Using Technology & Information To Strengthen Trust JD.com tracks shipments – even on bikes Uber tracks cars real time 3rd party ratings sites provide a place for consumers to share experiences Airbnb rates renters
  11. Consumers Want Price & Convenience Toll Free Live Customer Service Pick Up or Return at Store Easy To Use Website Flexible Returns Low Prices Free Shipping
  12. Payment Is The #1 Issue Emerging Markets Lack Low Friction Payment Methods
  13. Different Payment Challenges Across Emerging Markets 7% 8% 27% 57% Indonesian Credit Card Authority
  14. Credit Card & Mobile Penetration Across Select Emerging Markets Penetration Smart Phone User Penetration Credit Card Penetration Mobile Phone Penetration
  15. Payment Systems Are The Key To eCommerce Telcos best positioned in emerging markets China 2013 eComm Ex Travel $100B 2 Developed Markets US 2013 eComm Ex Travel $206B Emerging Markets 2013 eComm Ex Travel $24B 1 3 E-Wallets, Banks & Retailers 3rd Party Payment Services and Banks – 20% - 40% COD 50%-70% of transactions cash based COD Market adoption of bank accounts, debit cards, credit cards 3rd party payment services Telco Carriers could change the game Small purchase Big purchases Emarketing/internet retailer(1)
  16. But Can You Deliver It?
  17. Only 3 Providers Are Able to Support Logistics From Online Shopping Penetration Payment Delivery Indonesian Credit Card Authority
  18. Consumers In Developed Markets Expect Free Delivery & Service As global competition eCommerce players struggle with how much to give away for free All eCommerce players are grappling with complexity and cost of logistics and delivery To get costs under control, Groupon’s CEO Eric Lefkofsky said it has changed its free shipping threshold from $20 to $25 per order; it’s also increasing units per order; and shifting more of its business to drop ship
  19. Delivery As The Difference Having it the same day shrinks the difference between online and offline
  20. Consumers Will Want It Where They Want It…
  21. What’s Next For Commerce
  22. What’s Next For Commerce Thank You
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