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Energy Drinks Market Analysis: Fall 2012 Trends & Demographics

Explore the breakdown of energy drink pricing, demographics, and market growth in Fall 2012 across top brands like Red Bull, Monster, Rockstar, and more. Discover category role insights and strategies for success in the neighborhood market.

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Energy Drinks Market Analysis: Fall 2012 Trends & Demographics

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  1. Energy Drinks Fall 2012 Barrett Larson

  2. Audit Breakdown

  3. Average: 16 Ounce: $3.82Average: 8.4 Ounce: $2.07

  4. 16oz. $2.41

  5. 16oz. $1.98

  6. 16oz. $2.16

  7. Demographics

  8. Difference across Brands • Red Bull • Monster • Rockstar • Amp • Starbucks • Private Label • Non-Existant • Walmart • Deal • Harps • Variety

  9. Growth Neighborhood Market Harp’s Weddington

  10. Category Role – Cash Mashine

  11. AD HOC BASE

  12. Changes in Category Depth • Category Growth • Category Role

  13. Growth Neighborhood Market Harp’s Weddington

  14. Facings

  15. Price

  16. GM%

  17. Stocking Rates

  18. Private Label Success • Absent Private Label • National Brand Dominance • New Category • Target

  19. Use Of Space Neighborhood Market Harp’s Weddington

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