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Unlocking the Power of Web Analytics: Clean Data for Better Insights and Performance

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Discover the essential role of data cleaning in web analytics to enhance customer insights and optimize channel efficiency. This guide explores critical questions for effective analytics, including goal setting, budget allocation, and performance evaluation. Learn how to leverage Universal Analytics to maximize conversion value through improved data integrity and visualization. Gain competitive advantages by mastering attribution techniques and implementing best practices for data acquisition. Elevate your analytics strategy to drive actionable insights and informed decision-making.

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Unlocking the Power of Web Analytics: Clean Data for Better Insights and Performance

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Presentation Transcript

  1. “IIM”

  2. Quantitative Channel Teams

  3. Web Analytics The Ability to use data to answer questions

  4. RIGHT Questions

  5. Value of Better Analytics • Customer Insights • Competitive advantage • Channel Efficiency • Maximize conversion value • Attribution

  6. Five Essential Questions • Goals? • Budget? • Performance? • Why? • What’s Next?

  7. Lifeline Report

  8. Web Analytics and Reporting Cleaning Data

  9. Web Analytics and Reporting Cleaning Data

  10. Web Analytics and Reporting Cleaning Data

  11. Data Acquisition

  12. Web Analytics and Reporting Cleaning Data

  13. Quality Data Data Integrity Data Cleaning

  14. Web Analytics and Reporting Cleaning Data

  15. Search Term Report Cleaning Data

  16. Statistical Significance Testing Cleaning Data

  17. Web Analytics and Reporting Cleaning Data

  18. Dashboard Visualization Cleaning Data

  19. ETL Dashboard Cleaning Data

  20. Cleaning Data

  21. Out with the old… Cleaning Data

  22. …in with Universal Analytics https://developers.google.com/analytics/devguides/collection/upgrade/ Phase 4: (2014) Universal Analytics is the operating standard for Google Analytics. Cleaning Data

  23. Tagging Implications <!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-Y'); ga('send', 'pageview'); </script> <!-- End Google Analytics --> Cleaning Data

  24. Cleaning Data

  25. 3 Incredible Improvements Measurement Protocol Cleaning Data

  26. Measurement Protocol Cleaning Data

  27. 3 Incredible Improvements Measurement Protocol CRM Integration Cleaning Data

  28. 3 Incredible Improvements Measurement Protocol CRM Integration Attribution Cleaning Data

  29. 3. Attribution Cleaning Data

  30. 3. Attribution Cleaning Data

  31. 3. Attribution Cleaning Data

  32. Matthew Zaute matthew.zaute@riseinteractive.com @matthew.zaute Cleaning Data

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