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Weaving the tradition

Weaving the tradition. Tell about your concept in first two slides Make a story around your concept Only Put SWOT ( Incorporating, PEST and 5 forces) SWOT needs to be corrected Check initial investments, spelling mistake Give end list of references. MARKET POTENTIAL.

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Weaving the tradition

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  1. Weaving the tradition

  2. Tell about your concept in first two slides • Make a story around your concept • Only Put SWOT ( Incorporating, PEST and 5 forces) • SWOT needs to be corrected • Check initial investments, spelling mistake • Give end list of references

  3. MARKET POTENTIAL Latest haute couture wardrobe is a group of Indo-western styles http://www.beautytwist.com/tag/fancy-dress/page/3/ According to the Clothing Manufacturer’s Association of India (CMAI), the volume of women’s Indo Western wear produced is up from 3,136.34 million pieces in 2001-02 to 5,130.554 million pieces in2005-06. http://www.dnaindia.com/lifestyle/report_desi-chic-set-to-nudge-ethnic-fare-out-of-fashion_115721

  4. PEST ANALYSIS

  5. 5 FORCES • Large number of supplier • Product differentiation is high • Low barriers to enter the market from the side of the government and the competition is high • The presence of established strong brands within a market can be a barrier to entry • Brand identity

  6. SWOT ANALYSIS

  7. COMPETITOR & EXISTING PLAYER

  8. GLOBAL COMPETITOR Desigual is a streetwear brand based in Barcelona, Spain. Founded in 1984 by the Swiss Thomas Meyer. Desigual, famous for its patchwork designs.Desigual shops can be found worldwide Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, counting clothes and accessories, built around one single concept, one common thread that makes the line whole resonate to the same philosophy. Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow, Life is Cool, All Together and Handmade are some of the leitmotifs that Desigual has brought to the fore. http://www.desigual.com/#/home/ http://www.desigual.com/#/home/store

  9. FABINDIA PRINTS USP OF FABINDIA Promoting Indian crafts and weavers in its products

  10. 2 CATEGORIES IN WOMEN WEAR WOMEN WESTERN CLOTHING

  11. CRM SYSTEM OF FABINDIA • Fabindia also has the Mystery Shopper Program to gauge the customer satisfaction level.Mystery shoppers posing as normal customers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way and then provide detailed reports or feedback on their shopping experiences to the management Has a product selection committee which reviews the position of the store periodically on the basis of the report of the store manager. As he is always present in the store, he knows what does a customer feels and likes. Moreover, they have a customer comment register, in which he can write something if he wants.

  12. SUPPLY CHAIN &DISTRIBUTION NETWORK OF FABINDIA SUPPLY CHAIN Farmer WEAVERS SRC- SUPPLY MRW-MARKET REGION CHANNEL REGION WAREHOUSE End Customer Store DISTRIBUTION CHANNEL WEAVERS SRC- SUPPLY MRW-MARKET STORE REGION CHANNEL REGION WAREHOUSE

  13. WHAT ELSE COMES TO YOUR MIND WHAT SPRINGS TO YOUR MIND OTHERS WEARING IT SELF IMAGE MEMORIES SIMILAR BRANDS PURPLE COLOUR REVIVE INDIAN CULTURE BROWN PAPER BAG BLEEDING COLOURS HIGH MAINTENANCE ECO-FRIENDLY CLEAN CUT MY TEACHERS A STALL HELP FRIENDS, MOM FIRST KURTA ALL MY SUITS ALL MY SISTERS SHOP GIFTING PURPOSE FIRST ANNIVERSARY DANDIA NIGHT SIMPLE SOBER COMFORTABLE OLD FASHIONED BASIC WEAR GOOD TASTE COMMON NATURAL LOOK CONNECTED TO INDIA CONTRIBUTING TO THE ENVIRONMENT NOTHING GREAT FEEL INDIAN RETRO LOOK OLD FASHIONED COMFORTABLE ORDINARY ‘W’ GOOD THINGS COTTONS WESTSIDE ANOKHI SAMPADA MEENA BAZAAR VRINDA LAKSHITA BRAND AUDIT OF FABINDIA INDIAN WEAR KHADI KURTA ELEGANT CLOTHING FOR AGED PEOPLE HIP BRAND COMPLETE STORE SOLID COLOURS

  14. NEED GAP There is a need for a brand to come up with a one stop shop for fusion clothing and solve the customer’s problem( lack of variety) and provide him with a wide range of such clothing under one roof. Fusion collection by high-end designers Latest haute couture wardrobe Consumers today demand a traditional yet contemporary look for their ensembles Culturally relevant product that is connected with Indian tradition. INTERNET RESEARCH Popular brands like fabindia, W, anokhi have fusion clothing but lack modern prints and variety. Brands like desigual, have variety but lack popularity. Unorganised sector has variety but does not cater to the premium segment. OBSERVATION CONSUMER FEEDBACK http://www.beautytwist.com/tag/fancy-dress/page/3/ (http://retail.franchiseindia.com/magazine/2008/november/Ethnicity-personified_22-2-5/) (http://www.udel.edu/fiber/issue4/world/indianconsumer.html)

  15. SEGMENTATION

  16. COLGATE HT DOVE 93.5 FM LUX 98.3 FM PANTENE NIVEA GARNIER LOTUS KELLOGES BODYSHOP NESTLE AMUL KISAN NESCAFE TAJ TIMES MAC LAKME LOREAL REVELON COLORS STAR PLUS FACEBOOK GOOGLE ORKUT FEMINA COSMO VOGUE HT CITY NEWS VH1 RADIO NEWS- PAPER MOBILE Wake up 6.30-7.00 am Go to bed 11-1 am TV RADIO MOBILE MUSIC PLAYER IPOD INTERNET MAGAZINES GET READY PRAY TO GOD HAVE BREAKFAST PICK LUNCH REST SIT WITH FAMILY CHAT GET READY FOR NEXT DAY Leave for work 8.00-8.30 am RADIO MOBILE HOARDING MUSIC PLAYER CDs IPOD NESCAFE NESTLE DETTOL GARNIER PVR CCD MOCHA MUSIC MTV HBO NDTV GOOD TIMES APPLE 93.5 FM 98.3 FM SAMSUMG BLACKBERRY NOKIA ADS- LIFESTYLE PRODUCTS TRAVEL- CAR AUTO OFFICE BUS CARPOOL Dinner 9-10 pm DILO WEEKDAY REST EAT HANG OUT- MOVIE HALL COFFEE JOINTS WORK TEMPLE- TUESDAY, THURSDAY TV MOBILE IPOD INTERNET Leave from work /college 4.30-7.30pm RADIO MOBILE HOARDING MUSIC PLAYER CDs IPOD FACEBOOK GOOGLE CCD BARISTA SUBWAY BISLERI KENLEY Reach at 9 -9.30 AM INTERNET MAGAZINES BOOKS MUSIC MOBILE MC DONALDS SUBWAY LAYS COKE PEPSI APPLE 93.5 FM 98.3 FM ADS- LIFESTYLE PRODUCTS CLASS WORK LUNCH- CANTEEN FOOD JOINTS CAR AUTO OFFICE BUS CARPOOL TAKEAWAY

  17. COLGATE HT DOVE 93.5 FM LUX 98.3 FM PANTENE NIVEA GARNIER LOTUS KELLOGES BODYSHOP NESTLE AMUL KISAN NESCAFE TAJ TIMES MAC LAKME LOREAL REVELON PARACHUTE COLORS STAR PLUS FACEBOOK GOOGLE ORKUT FEMINA COSMO VOGUE HT CITY NEWS VH1 RADIO NEWS- PAPER MOBILE MAGAZINE TV Wake up 9- 10.30 am Go to BED 11.30-1.30 TV RADIO MOBILE MUSIC PLAYER IPOD INTERNET MAGAZINES HAVE BREAKFAST RELAX SIT WITH FAMILY LUNCH REST SIT WITH FAMILY CHAT WORK LEAVE WITH FRIENDS- 4-5 PM RADIO MOBILE HOARDING MUSIC PLAYER CDs IPOD APPLE 93.5 FM 98.3 FM SAMSUMG BLACKBERRY NOKIA ADS- LIFESTYLE PRODUCTS NIGHT OUT- 11 ONWARDS CLUBS DISCOs BARS LOUNGE F-BAR AGNI QBA AQUA TRAVEL- CAR AUTO CARPOOL METRO Dinner with family 9-11 pm TAJ HOTEL SIDDHARTHA PUNJABI BY NATURE MAINLAND CHINA RADISSON DILO WEEKEND MOBILE IPOD RADIO AT HOME RELATIVES 5 STARS RESTURANTS TEMPLE- SATURDAY GURUDWARAS Leave For home 7- 8.30 pm BIG CHILL MOCHA BARISTA PVR SELECT CITY AMBIENCE PROMENADE RADIO MOBILE HOARDING MUSIC PLAYER CDs IPOD Reach at 5 6 PM INTERNET MAGAZINES BOOKS MUSIC MOBILE APPLE 93.5 FM 98.3 FM ADS- LIFESTYLE PRODUCTS FOOD JOINTS MOVIE MALLS CAFÉ s CAR AUTO CARPOOL

  18. EXPERIMENTAL TRENDY EARLY ADOPTORS LOVE TO SHOP- MALLS, HIGH STREET LIKE TO ACCESSORIZE SPEND TIME WITH FAMILY BELIEVE IN GOD LIKE CELEBRATING INDIAN FESTIVES HANG OUT WITH FRIENDS WORSHIP AT TEMPLES & GURUDWARAS FASTING ON VARIOUS OCCASSIONS BRAND AWARENESS LIKE TO LISTEN TO ALL KIND OF MUSIC SMART CONFIDENT WANT TO LOOK YOUNG LOVE COLOURS LIKE TO DRESS WELL EXPERIENCERS- energy, spent heavily on clothing, music EARLY MAJORITY FEEL YOUNG BRAND CONSCIOUS INDEPENDENT FOLLOW LATEST TRENDS SPENDS WEEKENDS WITH FAMILY AND FRIENDS READS MAGAZINES- VOGUE, FEMINA, STARDUST NIGHT PARTIES WITH FRIENDS AND COLLEGUES CUSTOMER INSIGHTS

  19. TARGETING

  20. 18-20 yrs 25-30 yrs 21-25 yrs

  21. VALUE PREPOSITION Benefits

  22. BRAND PRISM Personality Funky, cool, confident, Independent, experimental Physique Western silhouettes, cuts, logo,Indian prints • Weaving the Tradition Culture Jugalbandi, fusion,blend Relationship bridging the gap To bridge the gap between Indian and western culture by providing a blend of both to young women in a innovative style. Reflection Fusion is cool Self Image Thats the way i am

  23. PERSONIFICATION

  24. INVENTORY

  25. POSITIONING STATEMENT

  26. PERCEPTUAL MAPPING High Price Sabyasachi Anokhi W Grass ROOTS High Variety fabindia Low Variety Sampada Unorganized market Low Price

  27. COSTING FOR FABINDIA MERCHANDISE • Fabric cost 59/m • average Requirement -2 m • Cost-59x2m=Rs 118APPROX • CMT per Garment- 60 Rs • Total cost- 118+60=178 Rs • Vendor Charges- 5% • SRC(supplyRegionCharge)-5% • Total- 178+17.8=196 Rs • RetailMargin=50% • MRP- Rs 360 BASIC • FASHION BASIC • Fabric- Cotton/Linen/ Silk • =150 Rs APPROX • average Requirement-2 m • Total cost-150x2=300 Rs • CMT per garment-90 Rs • Cost-300+90=390 Rs • Vendor Charges- 5% • SRC(supplyRegionCharge)- • 5% • Total cost-390+39=429 Rs • Retail margin 64.25 % • MRP- Rs 1200 • FASHION • Fabric- Cotton/Linen/ Silk • = 220 Rs APPROX • average Requirement-2 m • Total cost-220x2=440 Rs • CMT per garment-120 Rs • Cost-440+120=560 Rs • Vendor Charges- 5% • SRC(supplyRegionCharge)- • 5% • Total cost-560+56= 616 Rs • Retail margin 75.25 % • MRP- Rs 2490 BASIC

  28. TOPS Rs 1500- Rs 2500 BOTTOMS Rs 1500- Rs 2500 DRESSES Rs 2000- Rs 3000

  29. RANGE PLAN 590-1140 Rs 1190-2440 Rs 2490-2990 Rs 740 -1190 Rs 1240-2440 Rs 2490-2990 Rs 1440-2990 Rs 3040-3990 Rs 2490-3990 Rs

  30. Budgeting & forecasting the financial condition • Cost management • Asset management • Revenue generate • Design marketing Strategy • Implementation of Strategy • Customer & Competitor analysis • Research • Project , Process & Vendor management • Study the trend • Customer analysis • Design the product • Study the need gap • Design Process • Sourcing • Procurement • Quality Control • Sampling • Quality Control • Documentation of all transaction and bills • Software up gradation • Recruitment & Training Programme • Career Development • Inventory management • Supply chain Management • Co ordinates with vendor and transport carriers • Timely Dispatch and Inventory Control • Ironing • Packaging • Labeling

  31. Finding need Gap Analysis the market and consumer 1 Training Programme According to the Product Inventory management Documented all the transaction While sourcing The raw material Production System Packaging System Supply Chain System Design approved and dispatch for proto type making Finished good dispatch to warehouse 8 Warehouse 11 Research and Design the product according to the need gap 2 9 3 Implement marketing strategy according to the product and consumer 10 Retailer 12 13 end customer Sourcing the raw material and make prototype and send for final approval 4 After final approval prototype go for production While production quality will monitor 5 6 7 After production product go to finishing department Production

  32. MBO Year of Opening- 2nd Year and onwards NORTH ZONE DELHI KANPUR LUCKNOW LUDHIANA AMRITSAR CHANDIGARH JAIPUR SHIMLA UDAIPUR SRINAGAR WEST ZONE MUMBAI PUNE NASIK NAGPUR GOA INDORE GWALIOR AHMADABAD EAST ZONE KOLKATA VARANASI CUTTACK DARJEELING GUWHATI BHUBANESWAR SOUTH ZONE CHENNAI HYDERABAD BANGALORE KOCHI MANIPAL MYSORE MANGALORE Place of Opening- Shoppers Stop, His & her, Rituwear’s etc

  33. RENTAL PER SQUARE FEET PER YEAR http://noida.quikr.com/COMMERCIAL-RENTED-PROPERTY-FOR-SALE-IN-NOIDA-SECTOR-18-GIP-W0QQAdIdZ65746019 http://sarthakestates.com/real-estate-for-sale-rent-in-delhi-and-ncr/)

  34. SALES FORECAST PER YEAR http://sarthakestates.com/real-estate-for-sale-rent-in-delhi-and-ncr/ http://www.topnews.in/tree/Retail+Markets/Retail+Markets

  35. INITIAL INVESTMENT Total initial investment in fixed assets Purchase of Building -3.72 Cr Rs VM -59.25 L Rs (3950 sq ftx1500 Rs) Computers - 1.26 L Rs Machinery -25 L Rs Total -4.5751 Cr Rs Pre operative expenses Marketing Launch -33.9 L Rs Other preliminary - 17 L Rs Total- 50.9 L Rs Working Capital investment- 67.8 L Rs Total initial investment in year-1- Initial investment= fixed asset+ preoperative expenses+ working capital 4.5751cr+50.9L+67.8L = 5.7621 Cr Rs

  36. THANK YOU

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