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Indian Paints Market

Indian Paints Market. Challenges of Global Brands in Indian Paint Market. What is Paints.

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Indian Paints Market

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  1. Indian Paints Market Challenges of Global Brands in Indian Paint Market.

  2. What is Paints • Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaquesolid film. It is most commonly used to protect color or provide texture to objects.

  3. Categories

  4. Type of Paints

  5. India Paints Market

  6. Major Challenges for global brand • Brand • distribution network • working capital efficiency • technology play a crucial role.

  7. DARE/barriers to entry for new players • 1. Big players (organized segment) control about 80% of the paints market. • 2. The sector requires high input costs and it is raw material intensive. • 3. Sharp rise in crude and petrochemical prices. • 4. Profit margins are low. Thus volumes play a major role. • 5. Building brands is a major challenge. • 6. Modern and updated production technology needed.

  8. Market Depends on

  9. Industrial paints find major us

  10. DARE/quick facts • India’s booming real estate sector, growing at 35% year-on-year, is driving the demand for both decorative and industrial paints. 2. Paints’ demand stands at 1.22 million tons, and is projected to grow to 2 million tons by the start of the next decade, says research firm IRL. 3. In volume terms, the paints sector posted a 16% year-on-year growth in FY07 4. Rural markets offer new opportunities for growth. 5. Demand for decorative (architectural) paint is projected to increase 8.7% per year by 2011, which constitutes 70% of the paint market.

  11. Indian Pains Company v/s MNCs • Indian paints & coatings industry has been showing healthy growth over last few years. This • has attracted investments from many multinationals companies (MNCs). While few MNCs • are consolidating their presence in India, new players are planning to enter the market. • Indian market is all set to witness an interesting competition between domestic companies • and MNCs, as they try to increase their marketshare.

  12. Global Leader Now in Indian paint market • Akzo Nobel World Number 1 in industrial segment, to acquire Ici Dulux • Sherwin Williams usa number 1 and globally Number 2 in decorative segment, to acquire • Nippon Paint • Juton Paint

  13. Thanks

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