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Auto Aftermarket Trends

Auto Aftermarket Trends. More light vehicles are in the aftermarket sweet spot. With fewer new vehicles on the road and owners keeping their vehicles around longer, the aftermarket will continue to gain more share of the service market. . The vehicle mix is changing rapidly.  The average

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Auto Aftermarket Trends

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  1. Auto Aftermarket Trends • More light vehicles are in the aftermarket sweet spot. • With fewer new vehicles on the road and owners • keeping their vehicles around longer, the aftermarket • will continue to gain more share of the service market. The vehicle mix is changing rapidly. The average age of vehicles on the road is increasing – the average length of ownership has increased more than 20 months in the past 10 years. OEMs are an awakening giant. OEM dealerships are becoming more aggressive for post-warranty service work. The leaner dealer population has been quite successful over the past few years and is focusing on growing its aftermarket business – prepaid service plans, more aggressive service programs and more electronic engagement with customers – all creating a more resourceful business. Source: Mark Seng, global aftermarket practice leader at R.L. Polk

  2. The volume of Phoenix adults who made auto repairs in the past year decreased in 2013 from 2012. Phoenix adults are keeping their vehicles longer: The percentage of Phoenix adults who own or lease a vehicle that is 5 years old or less has been steadily declining since 2011. Source: 2011-2013 Phoenix CBSA Scarborough Release 1 (Feb. 10 – Jan. 13)

  3. How to Read: Among Phoenix adults who made auto repairs in the past year, the most common repair was oil filter/oil change (86%). Base = Phoenix adults who made auto repairs in the past year Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13)

  4. Compared to the total Phoenix adult market, those who made auto repairs in the past year are more digitally dependent. How to Read: Phoenix adults who made auto repairs in the past year are 3% more likely to own a tablet than the average Phoenix adult. Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb 12 – Jan 13) Market Index: An index demonstrates what is above average (101 or greater), average (100),  and below average (99 or less) of a given demographic.

  5. Republic Media’s print, online and broadcast products are a great way to reach Phoenix adults who make auto repairs. Phoenix adult population index is 100 Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13)

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