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User acceptance of mobile applications

User acceptance of mobile applications. WG1/ WWRF24, Penang 12 April 2010. Lene Sørensen and Knud Erik Skouby center for Communication, Media and Information technologies Aalborg University – Copenhagen,. Mobile applications. Games, ringtones, guides etc.

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User acceptance of mobile applications

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  1. User acceptance of mobile applications WG1/ WWRF24, Penang 12 April 2010 Lene Sørensen and Knud Erik Skouby center for Communication, Media and Information technologies Aalborg University – Copenhagen,

  2. Mobile applications Games, ringtones, guides etc. Huge developments in mobile applications Creating revenue on the mobile markets Transcending passive mobile entertainment For all phones, but.. . the i-factor

  3. Our theme in mobile applications: events Conference events Travelling

  4. Aim • Discuss the concept of user acceptance in relation to 4 selected travel/event mobile applications • Based on • ongoing work on user acceptance • ‘expert’ evaluations’ • Preliminary results/ conclusions

  5. The four applications Copenhagen unlike city guide Amsterdam mobile guide Lonely planet city guide Cph

  6. The four applications Show the currently most interesting and new thinking possibilities in relation to event services, guides and mobile technology

  7. User acceptance • Key to success for any service provider • User acceptance – the willingness of a user group to employ a technology for the task it is designed for (Dillon, 2001) • Provides insight into why technologies are adopted or rejected

  8. User acceptance models • Most based on TAM: The Technology Acceptance Model (Davis, 1989) • Perceived usefulness • Perceived ease of use • However this model does not introduce social influences – which is important when discussing mobile applications (the cell phone is a social device)

  9. Kaasinen’s model : User acceptance • Perceived ease of use • Referring to the degree in which users find the user of the application free of effort • Perceived value/usefulness • Referring to the extend in which users perceive a personal value by using the application • Perceived ease of adoption • Referring to the actual “taking into use” of the application, the degree in which the user (actively or passively) employs the application • Trust • Referring to various types of privacy and trust, among which we distinguish inter-personal trust and system trust • From Nielsen and Pierson (2009)

  10. Comparing the four applications

  11. Conclusions • The four app’s score high on the acceptance dimensions • ‘Expert Evaluation’ • ‘Many’ users – limited statistics • Trust an issue • Several aspects • Private data • Currently no problems/issues, but potentials for, e.g,, push services

  12. Conclusions User acceptance high in new mobile event applications Many useful features and with a high level of users using the applications Trust not a current issue but could become an obstacle in the future

  13. References Crossroads Copenhagen (2009): 6 case studies Nielsen, T. And Pierson, J. (2009): Up for adoption? Paper for the CMI conference 2009, Copenhagen Davis, F.D. (1989): Perceived usefulness, perceived ease of use, and user acceptance of information technology, In: MIS Quarterly, 13, (3), pp. 319 – 340. Kaasinen, E. (2005). User acceptance of mobile services – value, ease of use, trust and ease of adoption, doctoral thesis, VTT Publications

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