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UCS Website Taking Stock 2009-10

UCS Website Taking Stock 2009-10. Web Stats Popular Pages Search Engine Traffic Stats and How Google Finds Us Status of Consulting Projects What’s Up for Next Year. Website Traffic Comparison 2009- 2010. Website Traffic Jan. – May 2010. Site Visits Jan. 2009-May 2010.

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UCS Website Taking Stock 2009-10

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  1. UCS Website Taking Stock 2009-10 • Web Stats • Popular Pages • Search Engine Traffic Stats and How Google Finds Us • Status of Consulting Projects • What’s Up for Next Year

  2. Website Traffic Comparison 2009- 2010

  3. Website Traffic Jan. – May 2010

  4. Site Visits Jan. 2009-May 2010

  5. Comparison with other sites UCS compared to peer organizations of similar size: NRDC and WRI

  6. Top Landing Pages and Web Pages

  7. What Drives Traffic to UCS • Search engines (Google) • Emails from UCS • UCS promotion • Media links to our site • Outreach from program staff (getting the word out to peer organizations, personal and professional contacts) • Social bookmarking and networking sites

  8. Site Traffic – Where is it coming from?

  9. Site Traffic – Where is it coming from?

  10. What Search Engines Are They Using?

  11. Web Consulting Projects • We are simultaneously working on two web consulting projects: • Web content strategy

  12. Web Content Strategy Project Status • Completed the internal assessment • Included info on 2008 web redesign • Background info from Communications • Interviews with staff at all levels • Consultant delivered strategic foundation doc • 1,300 page content audit and report (in process—expected mid-July) • Content, workflow, and capacity recommendations (mid-Aug) • Content writing/editing (150 pages—Sept-Oct.)

  13. Web Marketing Project Status • Completed assessment • Included info on 2008 web redesign • Background info from Communications • Interviews with staff at all levels • Also did external scan • Assessment report (early July) • Recommendations (end of July)

  14. Consulting Projects—Site Goals • Site Goals • Emphasize the UCS science brand throughout the site. • Recruit online constituents by encouraging them to take actions online and sign up for newsletters. • Solicit and receive donations online. • Educate target audiences on UCS key issues.

  15. Consulting Projects—Site Audiences • UCS Website Audiences (in priority order) • Members/Donors (prospective & current) • Activists (individuals & organizations) • Scientists and Technical Experts • High Value Subgroups (info seekers/disseminators) • High School and College Teachers • Policy Makers • News Media

  16. Consulting Projects—Site Structure • Website Structure?

  17. Website Survey Results

  18. Website Survey Results

  19. Website Survey Results

  20. Website Survey Results

  21. Website Survey Results Questions?

  22. Policy Center • New section of site created at request of program staff and leadership • Purpose is to have a place on the site that will have timely, relevant information that hill staffers can find that relates to current legislation • Meant to be for a small, selective audience

  23. Policy Center Stats

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