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Enterprise Estonia Estonian Tourist Boar d

Enterprise Estonia Estonian Tourist Boar d. 6th December 200 7 Tiina Tarm a Tourism Product Development Department. Accommodated foreign tourists. Source: Statistical Office of Estonia. Regional disparities – nights spent in accommodation. Source: Statistical Office of Estonia.

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Enterprise Estonia Estonian Tourist Boar d

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  1. Enterprise EstoniaEstonian Tourist Board 6th December 2007 Tiina Tarma Tourism Product Development Department

  2. Accommodated foreign tourists • Source: Statistical Office of Estonia

  3. Regional disparities – nights spent in accommodation • Source: Statistical Office of Estonia

  4. National Development Plan for Tourism 2007-2013 Overall goal of tourism policy: To ensure competitiveness and sustainable growth of Estonian tourism sector

  5. National Development Plan for Tourism 2007-2013 Three main goals for 2013: • As a travel destination, Estonia is well-known abroad and valued at home. • Estonia’s tourism services and attractions have high quality and are in harmony with the principles of sustainable development. • Tourism information is up-to-date and easily accessible for all Supportive measures: • Development of co-operation between different parties. • Regular surveys and analysis of data insures a good foundation for the sector's development.

  6. 1.1 Promoting Estonia as a travel destination 1.2 Supporting tourism marketing 1.3 Promotion of domestic tourism and it’s opportunities GOAL nr 1 measures

  7. GOAL nr 2 measures 2.1 Development of nationwide cultural and tourism objects 2.2 Development of regional tourism environment 2.3 Supporting development of tourism products provided by private sector in order to raise their competitiveness in international markets 2.4 Increasing awareness and managerial quality in tourism sector 2.5 Development of sustainable tourism 2.6 Promotion of tourism education

  8. 3.1 Developing tourism information distribution channels 3.2 Supporting the creation of visitors centers in popular tourism areas 3.3 Improving the condition of signposts GOAL nr 3 measures

  9. Promoting exchange of information among different actors in tourism sector Developing regional co-operation Co-operational activities among national partners and other countries in order to promote Estonia as a travel destination Supporting measures

  10. Growth of tourism receipts from 13.9 bln kroons (2004) to 20.2 bln kroons Nights spent in Estonian accommodation establishments by foreign tourists from 2.75 mln to 4.7 mln nights Nights spent in Estonian accommodation establishments by domestic tourists from 1 mln to 1.5 mln Decrease of seasonality effect (share of nights spent during June-August from 39% to 35%) Labour productivity in hotels and restaurants from 7.5 mln euros to 10 mln euros per 1000 employees Indicators of tourism policy2013

  11. Thank you!

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