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THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET

THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET. STUDENT: ANASTASIIA SHYNKARENKO SCIENTIFIC SUPERVISOR: DYADKO E.A. PLAN. THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION

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THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET

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  1. THE COMPETITIVENESS OF UKRAINIAN EXPORT AND METHODS OF ITS PROMOTION ON THE WORLD MARKET STUDENT: ANASTASIIA SHYNKARENKO SCIENTIFIC SUPERVISOR: DYADKO E.A.

  2. PLAN • THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION • CONDITION AND DEVELOPMENT PROSPECTS EVALUATION OF THE ENTERPRISE EXPORT ACTIVITY • WAYS OF PRODUCT EXPORT IMPROVING

  3. THE OBJECT OF INVESTIGATION: enterprise foreign economic activity planning • THE SUBJECT OF INVESTIGATION: enterprise strategy of entering foreign market • GOAL: successful entrance on foreign market and getting additional profit • TASK: todevelop recommendations to enter foreign market

  4. THEORETICAL AND METHODOLOGICAL BASIS OF EXPORT ACTIVITIES ORGANIZATION

  5. ROSHEN CORPORATION • 2012 - production realization was 400 000 tons • Total production – 450 000 tons

  6. ROSHEN CORPORATION

  7. CHINEESE MARKET

  8. “ROYCE’ NAMA CHOCOLATE”WITH “ROSHEN” INVESTMENTS: • “ROYCE” – €188000 • “ROSHEN” - €184000 PRODUCTION: • MILK CHOCOLATE – €1,5 • BARS WITH WHOLE GRAINS – €0.7 EXPECTED NET PROFIT: • MILK CHOCOLATE – € 63000 • BARS WITH WHOLE GRAINS - €11760

  9. ECONOMIC EFFICIENCY • Discount rate – 24% • Term – 3 years NPV=

  10. THANK YOU FOR ATTENTION!

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