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Hybrid Content Delivery Network (CDN) Technologies and Services

Hybrid Content Delivery Network (CDN) Technologies and Services. 1. Agenda. Live DCIA Webcast by Abacast Industry trends Non-games P2P Traction – enterprise, radio, video About Abacast. Live DCIA Conference Webcast - Goals. Serve broader audience Constrained by place, time, cost

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Hybrid Content Delivery Network (CDN) Technologies and Services

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  1. Hybrid Content Delivery Network (CDN) Technologies and Services Abacast - Confidential 1

  2. Agenda • Live DCIA Webcast by Abacast • Industry trends • Non-games P2P Traction – enterprise, radio, video • About Abacast

  3. Live DCIA Conference Webcast - Goals • Serve broader audience • Constrained by place, time, cost • Additional DCIA service • Showcase membertechnology

  4. Live Webcast – Value Propositions Key Value Propositions • Branded/Targeted User Experience • Live video, sync’ed slides, submit question, poll • Flexible, efficient delivery • Unicast or Abacast Peer-Assisted • PPV business model support • After-event archive

  5. Evolution of P2P • Channel Impact • Media Sector Response • Regulatory Phases • Commercialization Industry Statistics: Over 480 Million Active P2P Software Installations Globally, 1.1 Billion Daily File Transfers, 137 Million Monthly Cumulative Uniques, 17 Million Average Simultaneous Users, Plus Now Adding Social Networks Featuring User-Generated Content (UGC)…

  6. In Next 5 Years P2P Traffic Will Grow 400%

  7. Revenue Projections for P2P & File Sharing Insight Research: The worldwide market for P2P and file-sharing services is expected to generate $28 billion per year in revenue for carriers and ISPs by 2011.

  8. P2P Traction (outside of Game delivery) • Enterprise - Live Video • Radio - “High Definition” Audio • High Definition Video

  9. P2P Traction - Enterprise Live Video Abacast provides all the benefits of Multicast without any of the setup time, hassle, or expense. • Avoids network saturation, especially at remote locations • No expensive equipment • Significantly less IT staff time • and unlike traditional hardware multicasting,it really works!

  10. Abacast and Ignite Ignite provides the industry’s most secure and scalable Content Delivery Solution enabling enterprises to efficiently publish, target, deliver and manage digital assets — to anyone, anywhere, at any time. Mobile Users Desktops Handhelds Digital Signage © 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 10

  11. Ignite - How and Where? Instant View Live Push © 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 11

  12. Enterprise Live Streaming –Ignite and Abacast • No additional infrastructure required • Peer-assisted streaming protocol, multicast not required • Use Cases • CEO Webcasts • Strategic and Quarterly Updates • Online Meetings • Emergency Communications © 2009 Ignite Technologies, Inc. Proprietary and Confidential Information 12

  13. P2P Traction – High Quality Audio • Consumers gravitate towards high bit-rate streams • High bit-rate streams attract advertisers

  14. Station ROI – Abacast P2P vs. Traditional CDN High quality P2P stream at almost static cost = more streaming opportunities = more inventory = more revenue 2009 Abacast - Confidential 14

  15. Audio P2P Case Study - Jetcast • Situation • Station streaming at 24Kbps • Capped at 100 simultaneous users due to cost • Not profitable • Solution • Implement live P2P delivery • Uncapped audience @ 96Kbps • Audience immediately grew to 3,000 simultaneous users • Audience large enough to be relevant to advertisers • Increased listener enjoyment • Profitable Source: Abacast, Inc.

  16. Total Connections Unicast Connections P2P Traction – Abacast, High Quality Video • Seoul Broadcasting System 1 week broadcast • Over 12,000 simultaneous viewers • 1.5Mbps Windows Media Video • Over 80% efficiency, over 14Gb/s bandwidth savings • Over 40% reduction in server and switching hardware

  17. About Abacast • Founded in 2000 by former broadcasters, technologists • Commercial-quality Hybrid Content Delivery Network (CDN) • Live and On-Demand content • Unicast and Peer-Assisted • Content Monetization plus additional services • Key Markets • Internet Television, Online Radio, Corporate, File Delivery • Metrics • > 300 customers • 16 different countries • 46,516,274 plug-in downloads(as of July 1st, 2008) • ~10 million end-user hours per month • ~3.6 million unique users per month

  18. Abacast Solution Overview

  19. Key Value Propositions – Consumers • Getting highest quality content • 72% choose higher bit-rate and install • Ultimately drives demand and business models

  20. Key Value Propositions – Publisher/Broadcaster • The most choices for delivery • Live and On-Demand video and audio content • Windows, Flash formats plus others • Hybrid Delivery • Single-source (Unicast), multi-source (Secure P2P), or combination • Flexible delivery options • Mix and match based on content value, customer type, content type, or business model

  21. Technology Details – Live and On-Demand P2P Network

  22. Evolution of CDNs Timeframe Description Technology Audience/Quality ’90 - ’95 Streaming, Simple 100’s Real Networks deployment 32Kbps ’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps user experience ’99 – ’04 Edge, Akamai Much more complex, 10,000’s Better performance 250-500Kbps ’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps – 3Mbps market sizes

  23. Questions • www.abacast.com • sales@abacast.com • (360) 834-5229

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