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Go Green-Print Green-Save Green

Go Green-Print Green-Save Green

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Go Green-Print Green-Save Green

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  1. Go Green-Print Green-Save Green Ron Pergande, Gary Miller GPA Papers Chicago, Philadelphia @RedCoolerRon, 856.981.0443

  2. Webster’s “Symposium” 2. A formal meeting at which several specialists deliver short addresses on…related topics.

  3. How do YOU define ‘Green’? • Papers • Objects • Processes • Sustainability • $$$$$ Packaging + Processes Paper + Objects Green Giant Rain Barrels Solar Panels

  4. How do YOU define ‘Green’? Ben Franklin needs NO explanation in Philadelphia…!

  5. How Do We Think of Paper? Print? • Coated, Uncoated • Specialty Fine Papers • Ink on Paper • Traditional Communications

  6. Go Green Traditionally • 10% PCW, 50% Overall, Dull & Gloss • 100% PCW, Uncoated Text & Cover • 30% PCW Specialty Fine Papers

  7. Go Green with Innovation • Newest of NEW Substrates, no POP yet… • MIT-developed, bubble-infused PET • 50% recycled water bottles, recyclable • 20 mil caliper, 40” sheets offset

  8. Go Green with Partners • TGI Partners + Expertise • The Vinyl Viking • 30+ w/ GPA The Viking LOVES fishing! “InCycle” by www.microgreeninc.com

  9. Go Green—Think Differently • Substrates & Applications • 100% Cotton & Bamboo • Limestone “Rock Paper” Fine Art, Greeting Cards Conventional Brochures Printed on “Rock Paper” Direct Mail on Limestone

  10. Go Green—Think Differently • Processes & Applications • Value vs. /Piece Pricing Models • Synthetics & Plastics vs. Papers

  11. Think Differently… • …NOT “Green”…but FUN applications! GPA Gary “Shrek” Miller prepares for TGIgnite!

  12. Green becomes GOLD $$$! • “The aim of any good speech is to make listeners change their minds about something…” • Harvard Business Review online/Dan Pallotta blog (3/4) • www.SmartBrief.com (Leadership; Social Media)

  13. Move from “Traditional” Print Green • Coated and Uncoated Paper Mindsets • Paradigm Shift to VALUE – Print MONEY! • Print & Market to the Audience of ONE • Leverage Data • Leverage Partnership with TGI • Continue with TGIgnite Tools…Fast Forward!

  14. Print Green Applications • Version with Substrates • TGIgnite YOUR Growth Notebook • Dscoop Conference Guide • GPA “Paper” Product Catalog Ultra Digital by GPA Catalog

  15. Print Green—Think Differently • Substrates & Applications • 100% PCW Labels • Repositionable Vinyl & ClingZ Magnet/Poster Replacements Book Marks, Product Labels

  16. Print Green & TGIgnite Growth! GPA’s Marketing Solutions Program (MSP)

  17. Print Green – TGIgnite Growth! • Vertical Market-Focused Printing • Massive Success Stories w/ Photo/Publishing • What’s Next: Creative; Packaging • Application-Driven Printing • Greeting Cards • Photo Books • Benchmarking Best Practices

  18. Webster’s “Symposium” 1a: A convivial party (as after a banquet in ancient Greece) with music and conversation; 1b: a social gathering at which there is free interchange of ideas.

  19. Save Green – Traditional • Traditional Thinking of “Save” • Save Money • Save Trees • Recycle Gold Pearlescent 14pt Paper

  20. Save Green – DRIVE Green $$ • Printing VALUE • Driving BRAND • HOLD what I give you longer • SAVE what I give you • TGIgnite YOUR Growth Notebook • Photo Greeting Card Innovation • As Ornaments, from squares to shapes • Archiving and Capturing Cross-Media Images on Phone • Heirloom Photo Books, Birth Announcements

  21. Save Green – DRIVE Green $$ Layflat Publishing with FlexBind Ultra Photo with FlexBind Ultra Digital w/ FlexBind Swatch Fine Art Photo Book

  22. Save Green – DRIVE Green $$ Ultra Photo Lustre Greetings, Family Photos Announcements, Pearlescent Cover

  23. Save Green – Value Star • TGIgnite Your Growth with RedCoolerRon Thinking of “Save Green” • Save TIME • LEVERAGE TGI Partnership • Build Your BRAND • Minimize Your RISK • Maximize ROI in Print…DRIVE Green

  24. Happy Mardi Gras, Happy St. Patty’s Day, Happy TGIgnite YOUR Growth!!!

  25. See you at 4:30: “Connections & Cocktails” After all, it’s St. Patty’s Day @T G I !!!

  26. Webster’s “Symposium” 1a: A convivial party (as after a banquet in ancient Greece) with music and conversation; 1b: a social gathering at which there is free interchange of ideas.

  27. Feelin’ GREEN [Groovy!] • “Slow down, you move too fast, You got to make the morning last. Just kickin’ down the cobblestones, Lookin’ for fun and feelin’ GREEN. Ba da da da da da da, Feelin’ GREEN…

  28. Feelin’ GREEN… • “Hello lamppost, what cha knowin’, I’ve come to watch your flowers growin’. Ain’t cha got no rhymes for me? Doot-in’ doo doo, feelin’ GREEN…

  29. Feelin’ GROOVY!!! • “Got no deeds to do, no promises to keep. I’m dappled and drowsy and ready to sleep. Let the morning time drop all its petals on me. Life I love you, ALL IS GROOVY!!!” -The 59th Street Bridge Song, Paul Simon

  30. Thank YOU! Ron Pergande, Gary Miller GPA Philadelphia www.RUniverse.org,856.981.0443

  31. Sweet TGI [Caroline!] • “Where it began, I can’t begin to know it, But then I know it’s going strong… Was in the Spring, and Spring became a Summer, Who’d have believe you’d come along…

  32. Sweet TGI… • “Hands… Touching Hands… Reaching Out… Touching Me, Touching You… Sweet T G I… Good Times Never Seemed So GOOD… I’m Inclined… To Believe There Never Would, But Now I’m…

  33. Sweet TGI… • “Look at the night, And it don’t seem so lonely, We fill it up with only two… And when I hurt, Hurting runs off my shoulder, How can I hurt when holding you…

  34. Sweet TGI… • “Warm… Touching Warm… Reaching Out… Touching Me, Touching You… Sweet T G I… Good Times Never Seemed So GOOD… I’m Inclined… To Believe There Never Would, Oh no no…

  35. Sweet TGI!!! • “Sweet T G I… Good Times Never Seemed So GOOD… I’m Inclined… To Believe There Never Would… …Sweet T G I…!”-Sweet Caroline, Neil Diamond

  36. Thank YOU! Ron Pergande, Gary Miller GPA Philadelphia www.RUniverse.org,856.981.0443