Advocacy groups Regulatory agency Oncologists Physicians Association CROs

1. CanScan Week 5 – Service Business Model Value Props. Key Partners Key Activities Customer Rel. Customer Segments Consultation Cell-Characterization Database building R&D on new products Cell line generation -Treatment determination in vitro Personal Assistance Oncologists Provide new data for use in treatment decisions Advocacy groups Regulatory agency Oncologists Physicians Association CROs Pathology Labs Personal Assistance, Automated Services Health Insurers Provide CTC scanning service Patients Drug testing on in vitro cancer cells Extend patient’s lives and reduce cost to serve Channels Pharmaceutical Clinicians?? Sales force Key Resources Sales force IP Lab technicians IT: diagnostic database -CLIA Certification -CPT Code Minimally intrusive testing producing life-saving data Salesforce Delivery: -Direct sales -CRO partnership Academics Cost Structure Revenue Streams Usage Fee Fee per CTC scan, fee per data request Pricing Negotiated with Health Insurers who have great power to set pricing Variable Costs Media, plastic ware, personnel, computing storage, building space, transportation of specimens Fixed Costs Centrifuge, microscopes, freezers, incubators, and hoods Class 5 - Update 2.27.2012