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This research explores three vital communication keys to effectively engage communities in agricultural practices. By utilizing local languages and adjusting communication strategies to match the preferences of community members—whether oral or literate—teams can significantly boost their impact. Key findings indicate that including at least one fluent local language speaker results in a 340% increase in the anticipated number of churches established. This highlights the importance of tailored communication in ensuring successful outreach and community involvement.
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Fruitful Practices Research Three Communication Keys Identified Source: From Seed to Fruit, ed. J. Dudley Woodberry
Three Communication Keys • Use of local rather than regional language • Appropriate communications strategy (oral or literate) that matches the communications preference of the people group. • At least one team member fluent in the local language
Is it worth the effort to plan an appropriate oral strategy? “The impact of incorporating the learning preferences of the people group (oral vs. literate) into team strategy results in an increase in the expected number of churches by a factor of 4.4 (340%).”
