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Dollars or Eyeballs

Dollars or Eyeballs. Greg Marra March 25 th , 2009 Olin College Mobile Phone App Development. Paid. Free. Ratios. Paid. Free. Unique Users. 1. 7.5. Times Used. 1. 6.6. Time Spent. 1. 3.9. Pinch Media. Making Money. Paid Sales Driven. Free (Ads) Runs Driven. 12 runs / user.

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Dollars or Eyeballs

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  1. Dollars or Eyeballs Greg Marra March 25th, 2009 Olin College Mobile Phone App Development

  2. Paid Free

  3. Ratios Paid Free Unique Users 1 7.5 Times Used 1 6.6 Time Spent 1 3.9 Pinch Media

  4. Making Money Paid Sales Driven Free (Ads) Runs Driven 12 runs / user $.70+ / sale 1 sale / user 6.6x users As paid app $.70 / user 80 runs / user $8.75 CPM $2 CPM (if you’re lucky) $.70 / user Pinch Media

  5. $.99 (50 downloads in 3 days) Free (10K+ downloads per day) Tech Crunch

  6. $350/mo at paid download rate. Tech Crunch

  7. Paid Free More $$$ More Users

  8. Citations • Pinch Media • http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media • Tech Crunch • http://www.techcrunch.com/2009/03/22/should-an-iphone-app-developer-charge-or-run-ads-galaxy-impact-case-study/

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