1. Visit http://www.enfusen.com Topic: What’s Hot, What’s Not, and What’s Dead! The World’s First Guaranteed Results Marketing Firm

2. What’s Hot & What’s Not (Oh.. And what’s DEAD!) • Before we start our training we need to go over some industry news • Some of these items may surprise you… • Knowing what is going on in the marketing industry is key to knowing what you need to do in your business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

3. What’s Hot Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

4. Personal Branding • This concept was created by Donny Deutsch in the 1980’s and with the rise of online profiles and social media it is more important then ever. • Your personal brand will outlive your current company brand 6x’s over Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

5. Being an Author • Branding • Credibility • Accomplishment • Establishing yourself as the authority Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

6. Being the Authority • It’s not enough to simply be in an industry • It’s not enough to be an expert in an industry • You need to brand yourself as the authority in your industry Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

7. Coaching • Having someone who can tell if you are going in the right direction BEFORE you make mistakes • Having someone to hold you accountable for your actions • Having someone with experience guide your professional and personal growth Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

8. LinkedIn • With over 200m users who are predominantly business oriented, LinkedIn is where you need to be building your B2B Business • Using Personal and Business Profiles to grow your brand • Building Relationships on LinkedIn Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

9. Selling on Amazon • World’s Largest Online Retailer • People on Amazon are 8x’s more likely to buy the same product at the same price then from your website • Augments selling from your site • Builds your brand with Amazon’s massive traffic Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

10. Building Relationships (instead of selling) • Relationship based selling establishes trust • It allows you to charge more for your product or service • It positions you above your competition Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

11. Google Places • If you’re a local business this is how you get found • It’s FREE! • Combining it with a properly designed website can increase your local organic rankings Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

12. Quality not Quantity • Doing 5 things 1000 times • Finding your core product/service and then concentrating on that • Finding what works in marketing and doing more of it Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

13. Buyers not Dreamers • Target Marketing to your actual buyer lowers overall costs and increases ROI • Buyers do not want free reports they want the core product/service you are providing • Dreamers cost us time and money so don’t market to them Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

14. Local Marketing • The fastest service based business to grow today is a local marketing company • If you have a local business the fastest way to grow your business is through local marketing • With consolidation right around the corner these business are ripe for buyouts Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

15. Strategic Outsourcing • Strategically outsourcing manual tasks to lower pay rate staff • Using outsourcing to add skill sets to your products and services Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

16. Mobile Ready Websites • 62% of all online searches for Valentines Day were done on mobile devices (statistic from Google) • Mobile today is like websites were in 1996 • If your site is not mobile enabled your clients are doing business with someone else Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

17. Celebrity Marketing • Using celebrities to sell your product or service is bigger then ever • Local Spokesmen • National Spokesmen • It’s not as hard as you think… and it can catapult your business to levels you never dreamed of before Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

18. Association Marketing • Branding by Association will explode your brand • Pictures or videos of you with industry leaders positions you as an industry leader Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

19. Relationship Marketing • Building a relationship with someone before you do business with them Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

20. Follow up & Follow Through • Everyone is throwing sh** against the wall trying to see what sticks • Being the one who follows up with leads and follows through with delivery will differentiate you over the rest of your industry Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

21. Email Marketing: Segmentation • Segmenting your list using the following will allow you to target your offers: • Sex • Geo-Location • Interests • Buying History • Warmth to your recent offer Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

22. What’s Not Hot Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

23. Not Being Found Online • Having a website or social profile and not branding it • Having a website or social profile and not ranking it Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

24. No Funnel / No System • Attempting to sell anything without a complete funnel in place • Not having a delivery system setup • Mot maximizing and economizing the sales process Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

25. Non Relationship Based Marketing • Cold Marketing that is direct response • Putting Sales before Relationships Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

26. Garbage Marketing:Fiverr • Using Fiverr for link building to primary websites • Getting review videos from Fiverr Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

27. Optin Marketing • Driving traffic to a page to capture name and email without an instant sale CTA • Building a list without a funnel Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

28. Throw Against the Wall Marketing • Running multiple campaigns without having proper analytics • Launching a Marketing Campaign without targets and goals • Not doing a formal review of every marketing campaign Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

29. Non-Targeted Facebook Advertising • Driving Traffic from Facebook ads to outside landing pages • Not interest targeting your audience Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

30. Know it all's • Thinking there is nothing more to learn • Thinking that others may not have better ideas then you • Closing your mind to new innovations Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

31. Limiting Beliefs • If you think you can’t accomplish something.. Well you’re probably right! • Self Defeating Prophecies • Allowing your fears to win Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

32. People who rely on referral based Marketing • Sitting back and waiting for deals to come to you • Relying on others for your success • Not going out and building your business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

33. Businesses that don’t do Marketing • Hoping that someone visits your website instead of telling people to visit your website • Hoping someone sends you a deal instead of going out and looking for them • Hoping your brand builds itself Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

34. People who are not Branded • Trying to compete with everyone else on price instead of branding • Not finding a way to stand out over your competition • Allowing people to form an opinion about you that is not positive Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

35. People who try to do everything themselves • You need to find the one thing that you are good at and then do a lot of it • You then need to delegate everything else Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

36. What’s DEAD Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

37. People w/o Coaches • Not having someone to hold you accountable • Not having someone to bounce ideas off of before you try them • Not having a knowledge based to refer to • Being a one man army • Not specializing in what you’re good at • Missing opportunities because you’re to “Busy” Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

38. Mass Emailing • Sending emails in volume hoping to get a response • Not segmenting your list • Not targeting your audience Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

39. Old School SEO • Link Building in mass • Not using Protective Tiers • Overusing Keywords • Non geo-specific link building • Not using Citations Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

40. Internet Marketing • Thinking that your business can survive with JUST Internet Marketing • Thinking that Internet Marketing is a Business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm