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Marketing Trends and Strategies: Stay Ahead in the Industry

Discover what's hot, what's not, and what's dead in the marketing world. Learn about personal branding, building relationships, strategic outsourcing, and more with insights from the industry experts at Enfusen. Stay ahead of the curve and boost your business to new heights.

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Marketing Trends and Strategies: Stay Ahead in the Industry

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  1. Visit http://www.enfusen.com Topic: What’s Hot, What’s Not, and What’s Dead! The World’s First Guaranteed Results Marketing Firm

  2. What’s Hot & What’s Not (Oh.. And what’s DEAD!) • Before we start our training we need to go over some industry news • Some of these items may surprise you… • Knowing what is going on in the marketing industry is key to knowing what you need to do in your business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  3. What’s Hot Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  4. Personal Branding • This concept was created by Donny Deutsch in the 1980’s and with the rise of online profiles and social media it is more important then ever. • Your personal brand will outlive your current company brand 6x’s over Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  5. Being an Author • Branding • Credibility • Accomplishment • Establishing yourself as the authority Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  6. Being the Authority • It’s not enough to simply be in an industry • It’s not enough to be an expert in an industry • You need to brand yourself as the authority in your industry Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  7. Coaching • Having someone who can tell if you are going in the right direction BEFORE you make mistakes • Having someone to hold you accountable for your actions • Having someone with experience guide your professional and personal growth Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  8. LinkedIn • With over 200m users who are predominantly business oriented, LinkedIn is where you need to be building your B2B Business • Using Personal and Business Profiles to grow your brand • Building Relationships on LinkedIn Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  9. Selling on Amazon • World’s Largest Online Retailer • People on Amazon are 8x’s more likely to buy the same product at the same price then from your website • Augments selling from your site • Builds your brand with Amazon’s massive traffic Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  10. Building Relationships (instead of selling) • Relationship based selling establishes trust • It allows you to charge more for your product or service • It positions you above your competition Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  11. Google Places • If you’re a local business this is how you get found • It’s FREE! • Combining it with a properly designed website can increase your local organic rankings Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  12. Quality not Quantity • Doing 5 things 1000 times • Finding your core product/service and then concentrating on that • Finding what works in marketing and doing more of it Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  13. Buyers not Dreamers • Target Marketing to your actual buyer lowers overall costs and increases ROI • Buyers do not want free reports they want the core product/service you are providing • Dreamers cost us time and money so don’t market to them Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  14. Local Marketing • The fastest service based business to grow today is a local marketing company • If you have a local business the fastest way to grow your business is through local marketing • With consolidation right around the corner these business are ripe for buyouts Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  15. Strategic Outsourcing • Strategically outsourcing manual tasks to lower pay rate staff • Using outsourcing to add skill sets to your products and services Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  16. Mobile Ready Websites • 62% of all online searches for Valentines Day were done on mobile devices (statistic from Google) • Mobile today is like websites were in 1996 • If your site is not mobile enabled your clients are doing business with someone else Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  17. Celebrity Marketing • Using celebrities to sell your product or service is bigger then ever • Local Spokesmen • National Spokesmen • It’s not as hard as you think… and it can catapult your business to levels you never dreamed of before Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  18. Association Marketing • Branding by Association will explode your brand • Pictures or videos of you with industry leaders positions you as an industry leader Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  19. Relationship Marketing • Building a relationship with someone before you do business with them Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  20. Follow up & Follow Through • Everyone is throwing sh** against the wall trying to see what sticks • Being the one who follows up with leads and follows through with delivery will differentiate you over the rest of your industry Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  21. Email Marketing: Segmentation • Segmenting your list using the following will allow you to target your offers: • Sex • Geo-Location • Interests • Buying History • Warmth to your recent offer Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  22. What’s Not Hot Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  23. Not Being Found Online • Having a website or social profile and not branding it • Having a website or social profile and not ranking it Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  24. No Funnel / No System • Attempting to sell anything without a complete funnel in place • Not having a delivery system setup • Mot maximizing and economizing the sales process Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  25. Non Relationship Based Marketing • Cold Marketing that is direct response • Putting Sales before Relationships Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  26. Garbage Marketing:Fiverr • Using Fiverr for link building to primary websites • Getting review videos from Fiverr Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  27. Optin Marketing • Driving traffic to a page to capture name and email without an instant sale CTA • Building a list without a funnel Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  28. Throw Against the Wall Marketing • Running multiple campaigns without having proper analytics • Launching a Marketing Campaign without targets and goals • Not doing a formal review of every marketing campaign Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  29. Non-Targeted Facebook Advertising • Driving Traffic from Facebook ads to outside landing pages • Not interest targeting your audience Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  30. Know it all's • Thinking there is nothing more to learn • Thinking that others may not have better ideas then you • Closing your mind to new innovations Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  31. Limiting Beliefs • If you think you can’t accomplish something.. Well you’re probably right! • Self Defeating Prophecies • Allowing your fears to win Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  32. People who rely on referral based Marketing • Sitting back and waiting for deals to come to you • Relying on others for your success • Not going out and building your business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  33. Businesses that don’t do Marketing • Hoping that someone visits your website instead of telling people to visit your website • Hoping someone sends you a deal instead of going out and looking for them • Hoping your brand builds itself Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  34. People who are not Branded • Trying to compete with everyone else on price instead of branding • Not finding a way to stand out over your competition • Allowing people to form an opinion about you that is not positive Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  35. People who try to do everything themselves • You need to find the one thing that you are good at and then do a lot of it • You then need to delegate everything else Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  36. What’s DEAD Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  37. People w/o Coaches • Not having someone to hold you accountable • Not having someone to bounce ideas off of before you try them • Not having a knowledge based to refer to • Being a one man army • Not specializing in what you’re good at • Missing opportunities because you’re to “Busy” Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  38. Mass Emailing • Sending emails in volume hoping to get a response • Not segmenting your list • Not targeting your audience Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  39. Old School SEO • Link Building in mass • Not using Protective Tiers • Overusing Keywords • Non geo-specific link building • Not using Citations Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

  40. Internet Marketing • Thinking that your business can survive with JUST Internet Marketing • Thinking that Internet Marketing is a Business Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

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