Welcome to MAR 6816 Strategic Marketing Management

1. Welcome to MAR 6816Strategic Marketing Management Prof. Amit Joshi

2. Agenda for the Day • Introductions • Details about the syllabus. • Introduction to Marketing • Break Even Analysis

3. Ground Rules • Turn off phones, iPods / iPads, or other such devices before you enter the classroom. • A warning will be given for the first disruptive behavior, and repeat violators will be asked to leave the class and may be further penalized. • Do not schedule other activities during class times.

4. Amit Joshi • Ph.D. in Marketing from UCLA • Area of specialization: • Strategy; Marketing – Finance Relationship • Long-Run Effects • Motion Picture Industry • Social Media • Research: • Does advertising affect stock price? • How does movie advertising affect studio stocks? • Why are movie stars paid so much? • How does online and offline buzz marketing work?

5. How to Contact Me? • Instructor: Amit Joshi • Office: BA2 – 308V • E-mail: amit.joshi@ucf.edu • Phone: (407) 823 5355 • Course web site: http://www.bus.ucf.edu/faculty/ajoshi/page/MAR-6816.aspx • My presentation slides will also be available on the class web site

6. I Name / Background Introductions Something you did that you are really proud of What are you looking for from this course / MBA

7. Goal of this course • Strategic Marketing Management is supposed to be an applied course. • Fundamentals shall be provided in the forms of lectures, readings, etc. • Key learning shall occur through cases and the marketing strategy simulation • If you are unprepared for either, you shall get nothing from this course. • In-class discussions, based on preparation at home, is critical to the success of this course.

8. Tentative Session Plan From the syllabus

9. What about a syllabus? • Available on the course web site at http://www.bus.ucf.edu/faculty/ajoshi/page/MAR-6816.aspx • Please read the syllabus completely.

10. Course Material • No required text. • If you need one for reference, you could use Marketing by Grewal and Levy (Mcgraw Hill) • Please download notes from my website: • Four (4) Cases from the Harvard Business School available at the HBS website. • Markstrat – Marketing Strategy Simulation

11. Two Phases of MAR 6816:Phase One • Till Feb 19 • Intro to Marketing and Marketing Strategy in form of lectures. • 4 cases. I will lead the case discussions. • Lectures on Marketing fundamentals pertaining to the cases shall be occur the week before. • 2, random, in-class quizzes on the case, theory and assigned material for the week. • Mid Term Exam on Feb 19

12. Obtaining the Cases… • NO case packet to be bought at the bookstore • You can download cases directly from the HBS website. • http://cb.hbsp.harvard.edu/cb/access/23337582 • All case-related quizzes and exams shall be open book.

13. Phase Two • Markstrat (From Feb 26 - Apr 23) • This is a Marketing Strategy Simulation • Simulation encapsulates all of the theoretical and strategic aspects of marketing • Participation is in the form of teams that I shall create • Please note that Feb 12 is a HARD deadline for purchasing the e-book and registering for the game AS A TEAM.

14. Gaining Access to Markstrat • Three (3) students from each TEAM are expected to purchase the Markstrat handbook along with the Participant Activation Key. • To do so: • Please go to http://estore.stratxsimulations.com • Please enter Course ID « A33467 » • You will be asked to register to complete your purchase. • Upon purchase, you will automatically be registered in this course « A33467 »

15. Performance Evaluation Individual component (worth 55%) Two in-class case-based quizzes @ 50 points each 100 points Mid-Term Exam 275 points Markstrat Quiz 75 points Contribution to In-class Discussions 100 points Group component (worth 45%) MARKSTRAT performance (Final Stock Price) 150 points Ranking on Stock Price (% Grade): 1 (100%); 2 (93%); 3 (89%); 4 (85%); 5(80%) Mid-Term Report on Markstrat Progress 100points Final Report on Markstrat Strategy 200 points Total 1000 points *This has also been given in the syllabus. Group grades subject to adjustment based on peer evaluations

16. Contribution to In-Class Discussion… • Your grade for each week will be determined by answering the following questions: • Is the participant prepared? Do comments add to our understanding of the situation? Do comments show an understanding of application? • Is the participant a good receiver? Are the points made relevant to the discussion? Are they linked to the comments of others? Is the participant willing to interact with other class members? • Is the participant an effective communicator? Are concepts presented in a concise and convincing fashion?

17. How will I grade Contribution to In-Class Discussion? • A Outstanding – aha! I never thought of this angle before! • B Above average – wow! A good thought! • C Average – what I would expect from a smart UCF student. • D Below Average – Not a sufficient grasp of the subject! Trivial!

18. Grading Scale • Over 93.5% A • 90-93.5 A- • 87.5-90 B+ • 82.5-87.5 B • 80-82.5 B- • 77.5-80 C+ • 72.5-77.5 C • 70-72.5 C- • Below 70 D • Grades will not be rounded.

19. Some Norms • Class participation is a MUST! • Please don’t come LATE! • Leaving early constitutes as absence! • Multiple absences will hurt your participation grade. • You are allowed ONE excused absence • Encourage professionalism in every aspect of the course - reports, presentations, discussions, courtesy to other students. • Encourage a lot of interactions. • Learn to be assertive. Ask a lot of questions.

20. The Case Packets

21. Things to Do! • Please go to the class website and download the complete syllabus. READ the syllabus. • Please fill out the student sheet. Affix a recent photo if your picture is not up on the e-Community. • All presentations / slides discussed in class shall be posted on my website. • Go to the Harvard website, register, and get the cases! • All quizzes, presentations and reports are based on the cases, so you will not be able to do without them!