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New Technologies and Their Implications for Experimentation

New Technologies and Their Implications for Experimentation. What are these new technologies? Rapid prototyping, computer simulation, combinatorial chemistry What are their implications? Quick feedback on product concept, technical solutions

tarik-miranda
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New Technologies and Their Implications for Experimentation

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  1. New Technologies and Their Implications for Experimentation • What are these new technologies? • Rapid prototyping, computer simulation, combinatorial chemistry • What are their implications? • Quick feedback on product concept, technical solutions • Invest fewer dollars earlier when knowledge is less certain • Data available earlier to influence more decisions - don’t get too wedded to concepts that are tougher to reject later • Impact is greater in certain types of industries (autos, pharmaceuticals, software) • Extended product life cycle profitability or product patent protection

  2. New Technologies for Experimentation

  3. “Front-Loading” Problem-Solving at Toyota • Solve a higher percentage of problems earlier in the PD cycle • Focused initially on improved communication between prototype • shops and production engineers • CAD helped to move problem identification forward to stage 3 • CAE helped to move product function problems (e.g., FMEA) or • concurrent engineering to the front-end. Eighty percent of • problems solved by stage 2, and 95%+ problems solved by stage 5 % Problems solved Pre S1 S2 S3 S4 S5 S6 S7

  4. Essentials for Enlightened Experimentation • Design good experiments for speed, fidelity, capacity, learning • Avoid mistakes, not failures • Get the right people together for information sharing (cross-functions) • Change the incentive system • Decentralize the prototyping/experimentation function • Combine new and traditional technologies optimally

  5. Combining the New With the Traditional Combined old and new Traditional only New Only Technical Performance The traditional technology is superior in functionality, e.g., purity, but the new one is superior in speed and cost Effort (elapsed time and cost)

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