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Celebrating 100 Years of the Smith-Lever Act: Honoring Cooperative Extension's Legacy

In 2014, we commemorate the 100th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service. This yearlong celebration recognizes a century of providing university-based knowledge through a nationwide network of educators. Activities include advocacy efforts, a convocation event in Washington D.C., and the launch of an updated toolkit featuring resources for promoting this milestone. Join us as we honor historical contributions, embrace contemporary educational needs, and engage stakeholders in the vital mission of changing lives through research and knowledge.

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Celebrating 100 Years of the Smith-Lever Act: Honoring Cooperative Extension's Legacy

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  1. Cooperative Extension Centennial On the 100th Anniversary of Smith-Lever

  2. An Opportunity • 2014 Marks 100 Years Since the Passage of Smith Lever • Yearlong Opportunity for Education and Promotion • Honor History, Contemporary Focus

  3. ECOP Working Group • Organized Fall 2012 • Charge to Group • Core Team Membership • Frankie Gould and Bill Woodrum, Co-Chairs • Chrystal Checketts, Jimmy Henning, Judy Rude, Jane Schuchardt

  4. Research To DetermineSystem Support • Survey of Directors, October 2012 • Follow-Up at APLU, 2012 in Denver • Identifying Partnering and Supporting Organizations • Use existing Brand Value work

  5. Course of Action • Federal Advocacy • Convocation Event • Scalable Toolkit

  6. Federal Advocacy • BLC formed a Smith-Lever Advocacy Committee • The Case for Federal Capacity Funds • Focus-Return on Investment in CE

  7. Convocation Event • Washington D.C. Event • Wrapped around P.I.L.D. (potentially) • Monday Afternoon-Federal Workers • “Grasstops Event” Tuesday Evening • Delegations may use as States Dinner

  8. Website • Bought Extension100Years.net for 3 years • LSU AgCenter is the host • Rotating images – collected from states • Historic and contemporary • Channels • About the Smith-Lever Act Centennial Celebration • News Resources • Toolkit Centennial Team

  9. TOOLKIT • Graphic Identity • PowerPoint Templates • Messaging • Ad template • Banner • Facebook

  10. Extension100Years.net Extension100Years.net

  11. The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based knowledge to the people. In 2014, we celebrate the 100th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people. In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives.

  12. Next steps • Social Media campaign • Facebook • Twitter • Pinterest – create an image gallery of extension- yesterday and today • Toolkit updates • Factsheets • More Templates

  13. Journal of Extension Commentary articles in each of the six 2014 issues of JOE

  14. Promotion Opportunities • Association of Communication Excellence • Regional Summer Meetings • COPs meetings • Galaxy IV • APLU

  15. Next Steps • Identification of “External” Stakeholders • Fund Raising Process • Gather Pictures, Stories, and Impact from System • Looking for the Big Idea-DO YOU HAVE IT?

  16. Send your great ideas: Frankie Gould FGould@agcenter.lsu.edu Bill Woodrum woodrumw@wvstateu.edu

  17. Questions? Thank You!

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