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Intergenerational Webinar

Intergenerational Webinar. Ron Phipps, ABR, CIPS,CRS, ePro, GREEN, GRI, SFR Matt Phipps, CIPS, CRS, ePro, SFR 19 February 2013. What are you saying?. Communication is more than speak. Effective communication needs to be heard and understood…not merely said.

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Intergenerational Webinar

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  1. Intergenerational Webinar

    Ron Phipps, ABR, CIPS,CRS,ePro, GREEN, GRI, SFR Matt Phipps, CIPS, CRS, ePro, SFR 19 February 2013
  2. What are you saying? Communication is more than speak. Effective communication needs to be heard and understood…not merely said. Cross generational speak is behavioral, not merely aspirational. Effective communication will generate more understanding, more business and more income.
  3. What are you saying? Challenge: Each generation has a lens (a cipher) through which it understands and knows. We need to know what the lenses are, and how to bridge the communication gaps. The voids are more than generational: cultural, ideological, political, gender, geographic, orientation, religious, and economic. Our goal to provide tools overcome those challenges.
  4. What are you saying? PURPOSE: Communication Fluency: Being understood and understanding.
  5. What are you saying? Building Bocks of Understanding: First is personality type: DISC assessment Dominant Influence Steady Compliant
  6. What are you saying Second Building Block: Formal vs. informal cultures High touch vs. low touch cultures. Cultural: Respect the distinctions --- a student. No room for arrogance.
  7. What are you saying? The Generations: Veterans (Pre 1946) Baby Boomers 1946-1964 Generation X 1965-1980 Generation Y 1980- 1995 Linksters 1995 +
  8. What are you saying? Miscommunications: Grooming Dress Language Foul language Respect of persons time.
  9. What are you saying? We are different: How do we understand each other: Universal human characteristic: Honesty is valued. It knows no generational bias.
  10. Two truths: 1. You must know your clients and your members. 2 The generations communicate differently. i.e. boomers like face to face. Y generation prefer text.
  11. Knowing Clients/ Members Intergenerational Fluency is learned. It is just like learning a new language. The easy part is that you are already immersed in it. Study the clues. Your members need to be student too: Average seller is 52, average buyer is 42. Average Realtor is 54. A lot of potential for misunderstanding.
  12. Strategies for Communication Success Listen more than you speak. Give your audience a choice of how to communicate. Be honest with successes and failures. Ask people how they think you are doing. Regardless of generation they will tell you. Surround yourself with different generations.
  13. Choose your medium Writing: blogs, newspapers, etc. Video: Self produced, news. Local television The Real Estate Minute/ House Talk. Visibility and regularity= consumer top of mind = business.
  14. Strategies Thought leader is not just geographic. Most effective is to educate consumer not advertise to consumer….branding must have consumer value not simply top of mind value. Use HUMOR…be able to laugh at yourself.
  15. Generation Language Mistakes Choose words that are understandable regardless of generation. Learn from the mistakes. Boomers can learn from people younger than us. Lack of language skills. Texting w your friends…different than clients.
  16. How to know your Realtor Members 1. Generational neutral questions. 2. How do you want to communicate…need to know generational literate vehicle. Realtors do not text? Really What is their notion of time. What do they want from us? Do they know what we can offer.
  17. Truth/Take Away We are all human. We breathe the same air. But our experiences are different. Our challenge is to understand each other and celebrate our uniqueness. We are a great time of challenge and opportunity.

  18. Thank you for participating

    The Leadership Academy 2014 application process ends March 31, 2013 Realtor.org/LeadershipAcademy
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