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Boosting Credentials & Membership: “Build It and They Will Come” Campaign by IREM West Michigan

The West Michigan Chapter 62 is launching the “Build It and They Will Come” campaign to enhance the visibility and value of certified property management professionals through partnerships, innovative advertising, and targeted outreach. This initiative includes advertising in local publications, engagement with real estate clubs in universities, and membership enhancement strategies to attract candidates for ARM®, CPM®, and AMO® accreditations. The aim is to increase awareness of credentialed professionals, drive membership growth, and strengthen our chapter's volunteer initiatives.

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Boosting Credentials & Membership: “Build It and They Will Come” Campaign by IREM West Michigan

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  1. West Michigan Chapter 62

  2. “Build it and Theywill come” ACCREDITED RESIDENTIAL MANAGER (ARM®) certification CERTIFIED PROPERTY MANAGER (CPM®) designation ACCREDITED MANAGEMENT ORGANIZATION (AMO®) accreditation Associate Membership

  3. “Build Itand they will come” • Advertising Campaign in partnership with IREM National • Letter of Introduction to select firms just before ad placement • Fold up brochure just after ad placement • Seek out Real Estate clubs in Universities

  4. “Build Itand they will come” • Advertising Campaign in partnership with IREM National • Draft publications: Grand Rapids Press; Lansing State Journal; Kalamazoo Gazette; West Michigan Business Review - Timing to be determined, local choice

  5. “Build Itand They Will Come” • Introduction Letter prior to Ad placement

  6. CPM® fold up brochureAMO® fold up brochureARM® fold up brochure “Build it andTheywill come”

  7. “Build It and They will Come’ Seek out Real Estate clubs in Universities -Student membership $40 year -Presentation on value of IREM

  8. “Build it andTheywill come” • Non affiliated Property Owners • Chapter 62 membership -2004 Total members=140 -ARM®=43 -Associate=21 -CPM®= 60 -Candidate=16 -3Q 2005 Total members=139

  9. “Build it andTheyWill Come” • Increase demand for credentialed professionals • Increase value of credentialed professionals • Increase number of candidates • Increase number of Associate members

  10. “Build it andTheyWill Come” • Increase chapter volunteer activity • Strengthen and extend chapter succession plan

  11. How can we get this accomplished? • Use credential logos in your advertising • Include credentials on your business cards • Include credentials in all letters • Embed your email signature with credentials • ® = ( r ) in Microsoft products

  12. How can we get this accomplished? • Press release to local media for all newly credentialed members • Mentor a candidate • Engage high school career days and career shadowing programs • Re launch web site www.IREM62.org • Leverage other IREM® assets

  13. Other IREM® Assets • 82 chapters nationwide • 7 international chapters and several other partnerships worldwide • Great networking and information-sharing opportunities • www.iremfirst.org

  14. Visit the IREM®Web site atwww.irem.org

  15. Thank you!

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