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What Marketing Brings to the Table & What Marketing Needs from Your Area

What Marketing Brings to the Table & What Marketing Needs from Your Area. MKTG 495. Functional Competencies of MKTG. Sales objectives Target markets Marketing objectives Plan strategies Communication goals Tactical marketing mix tools Marketing budget and calendar Plan execution

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What Marketing Brings to the Table & What Marketing Needs from Your Area

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  1. What Marketing Brings to the Table & What Marketing Needs from Your Area MKTG 495

  2. Functional Competencies of MKTG • Sales objectives • Target markets • Marketing objectives • Plan strategies • Communication goals • Tactical marketing mix tools • Marketing budget and calendar • Plan execution • Plan evaluation

  3. MKTG Contributions to GC3 Identify the target market Set sales objectives Set marketing objectives Develop alternative marketing strategies Create communication objectives Develop product, branding, & packaging Develop pricing, & distribution plan Develop advertising, PR, interactive plan Create marketing budget Develop an implementation & evaluation plan

  4. Potential MKTG Needs from Your Area From HR: Help Marketing identify any customer or employee concerns Help with the development of customer feedback routine From Finance: Assistance identifying cost implications of current Marketing budget Identify current operations cost issues

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