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CEO’s

CEO’s. Ralph Lauren Tracey Travis Roger Farah. History. 1968:  Polo Fashions is created by tie salesman Ralph Lauren.  1974:  The first ads appear in NYC newspapers.  1978:  Polo cologne is introduced .

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CEO’s

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  1. CEO’s Ralph Lauren Tracey Travis Roger Farah

  2. History 1968: Polo Fashions is created by tie salesman Ralph Lauren.  1974: The first ads appear in NYC newspapers.  1978: Polo cologne is introduced. 1983: An extensive, licensed home furnishings line debuts. 1986: The flagship store opens on Madison Avenue. 1997: Polo/Ralph Lauren goes public. 2003: The European headquarters moves from Paris to Geneva.

  3. Financial Information 52 week hi/low: 164.55, 105.11 Current Stock Price: 157.07 Total Shares: 92,129,525 Market Capitalization: 14.47 b Annual Sales: 4.2 b Rate of Growth: 18.4% Num. of Employees: >25,000

  4. Raison D’être “We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.” -Ralph Lauren

  5. Ralph Lauren Brands Men Polo Ralph Lauren, Purple Label, Black Label, RLX, RRL, Denim & Supply, Big & Tall, Golf Women Collection, Blue Label, Black Label, Lauren, RLX, Denim & Supply, Golf Home Ralph Lauren Home, Lauren Home Children & Baby

  6. Competitors

  7. SWOT Analysis Strengths Wide Variety Luxury Goods, Global, Wholesale Weaknesses Exchange Rates, Dependent on Tops & Retail Stores Opportunities New lines, Internet, American Living brand Threats Competitors, Supplier Power

  8. Future

  9. Works Cited http://www.businessweek.com/bw50/2007/66.htm http://global.ralphlauren.com/en-us/about/Pages/default.aspx?ab=footer_about http://www.wikinvest.com/stock/Polo_Ralph_Lauren_(RL) http://investing.businessweek.com/research/stocks/people/people.asp?ticker=RL:US http://www.fundinguniverse.com/company-histories/PoloRalph-Lauren-Corporation-company-History.html

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