TransAD Abu Dhabi – U.A.E
History ……… 1982 Till 2006 • Govt. issued 8496 taxi permits to the Individual • Nationals during this period • Permits were issued and monitored by Abu Dhabi • Traffic dept. • First Taxi Tariff has been introduced during the year • 1982..
About TransAD… • TransAD (Centre for Regulation of Transport by • Hire Cars), established pursuant to Law no. (19) of 2006 • issued by HH Sheikh Khalifa bin Zayed Al Nahyan. • Mandated by Law # (19) • Regulate Public & Private Hire Cars (Taxi & Limousines) • Compensation Fund for Owners with monthly payouts • Objective • To ensure the provision of Taxi and Limousine service within the emirate and also to ensure that a safe, secure and efficient Taxi fleet is available for the people of Abu Dhabi.
In 2006 ……….. Restructuring of the taxi sector . Transition Plan . Regulations TransAD – Fund • Transition Plan • Decided to phase out all 8496 old taxis • in 5 Years ( 2007 till 2012 ) • - “Taxi Permit” owner compensation • - 8496 old taxis will be replaced with new taxis. Compensation to the Individual Nationals (Dhs.1000/- per month) Monthly Levy – Dhs.1250 per month (7147 new Taxis) Regulations - Study has been conducted and identified the number of taxis required in the Emirate of Abu Dhabi as 7147 Taxis. - 7 Franchisees each with 1021 Taxis
In 2007 … • Selected 7 local companies as Franchisees • Launched the Services on 4th Nov 2007
TransAD’s Business Cycles External Internal
Chairman Legal Advisor Business Development Advisor Legal Researcher Communication Department General Manager Director Licensing & Compliance Director Corporate Services Director Customer Service Director Finance & Fund Finance Regulations HR C.Service IT Licensing Call Centre Fund General Service Compliance
Responsibilities…. . Selection and appointment of Franchisees . Creation and revision of Franchise Agreement General . Inspection and monitoring of the compliance to the agreement. . Taxi Vehicle specifications . Vehicle Testing, issuance and renewal of Taxi permit . Design of Taxi Equipments eg. taxi-sign, taximeter etc Vehicle . Selection of “COMPANY “ for commercial advertisement . Approval of design, content and compliance to branding guidelines of the advertisement.
. Driver Standards . Guidelines – Drivers Training Driver . Testing, issuance and renewal of Taxi Driver permit . Driver Uniforms – Design and approval . Issuance of Health, Safety and Security standard for passengers . Planning for more taxis, more services etc . Conducting communication and public relations activities for overall taxi services Operations . Operating a 24 hour Customer Service centre with lost & found, complaint logging and booking of taxi . Inspections and Audits of KPIs stated in the agreement
TECHNOLOGY • MDT / Dispatch system • System Components • Integrated IP call center • Dispatch Software • Mobile Data Terminal • IT & Comms Infrastructure
TAXI SERVICE – Enhancement – 2009 - 2010 • Automated Taxi Fine System • System controlled speed limit in all silver taxis • Automated Taxi / driver Suspension • Taxis with lady drivers • SMS to the customers (Job Booking/complaints) • Driver information on MDT • Social Discount Cards .
New Study • Taxi Village • Taxi Ranks • Hybrid Taxis • Streamline Digital Roof Light • Taxis with CNG fuel system
Analysis For illustration purpose only
KPIs Operations Vehicle Driver Availability of taxis Job Acceptance Complaints resolution Customer Waiting Time Fleet Strength Taxi Utilization Accident ratio Valid Permit Driver cleanliness Rash driving/ over speeding Respect the Environment Customer Pickup Vehicle type Stickers / signs Insurance Vehicle age Vehicle cleanliness Annul inspection
2 Score Above 75% - Green Bet. 50% - 75% - Yellow Less than 50% - Red • Complaints • Violations • Accidents • Complaint Resolution • KPIs For illustration purpose only
Photo Gallery Quality Inspector issuing violation Ticket to a driver. TransAD Office Customer complaints – Investigation unit Call Centre – Operations
Over speed monitoring system Ladies Taxis Taxis – waiting in front of a shopping mall Nursery for TransAD Employee’s Children