Presentation Transcript

1. Intelligent Mail® Made Simple Through Outsourcing

   Dan Hindman PB Presort Services June 21, 2010
2. Workshop Overview Intelligent Mail® Vision & Overview The Value of Intelligent Mail Intelligent Mail Implementation Why Outsource? Outsourcing Solutions Questions
3. Intelligent Mail® Overview Intelligent Mail® allows mailers to increase the value of mail and improve their business operations Optimize the value of mail by producing mail intelligently and knowing the most about your mail at the lowest cost Service standard measurement Simplified mail piece Piece level tracking Move Update tools and services Advanced reporting
4. Presorted First - Class Mail U.S. POSTAGE PAID 6060 PRIMACY PKWY STE 201 Washington, DC MEMPHIS TN 38188 - 3333 20260 Permit No. 1 Address Service Requested IRENE PAYNE 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 Intelligent Mail® Vision Identifiable & Verifiable Traceable & Accountable Efficient & Predictable Valuable & Responsive Mail - a Key Communication Medium
5. Advance Notification Intelligent Mail® Overview with the Full Service IM™BC Electronic Documentation (PostalOne!®) Advance Notification (FAST®) Business Customer Gateway Tracking (Confirm® & PostalOne!) And UAA Information (ACS™) Start-The-Clock (PostalOne!®) Verification and Postage Payment (PostalOne!®)
6. Intelligent Mail® Overview Example of a Traditional Mailpiece ACS™Keyline and Participant Code PLANET Code®for Confirm® Service POSTNET™ Code for sortation and automation prices 6
7. Presorted First - Class Mail U.S. POSTAGE PAID 6060 PRIMACY PKWY STE 201 Washington, DC MEMPHIS TN 38188 - 3333 20260 Permit No. 1 Address Service Requested IRENE PAYNE 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 Intelligent Mail® Overview Example of a Mailpiece With an Intelligent Mail® Barcode One Barcode for Basic or Full Service Routing Code for sortation Tracking with CONFIRM® Service Address Quality Special Services
8. Intelligent Mail® OverviewBasic and Full Service Requirements Basic Intelligent Mail® barcode (IM™BC) on mailpieces Will replace POSTNET™ in May 2011 for automation discounts Full-Service Unique Intelligent Mail barcode on mailpieces, trays and containers Barcodes must be unique for 45 days Electronic mailing documentation (PostalOne!®) Scheduled Facility Access Shipment Tracking (FAST®) appointments Customer Supplier Agreements (CSA) Services/benefits included with Full-Service: Full-Service ACS™, Start-the-Clock, Mail Quality Data, Full Service Discount
9. Presorted First - Class Mail U.S. POSTAGE PAID 6060 PRIMACY PKWY STE 201 Washington, DC MEMPHIS TN 38188 - 3333 20260 Permit No. 1 Address Service Requested IRENE PAYNE 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 Intelligent Mail® Overview The Intelligent Mail® Piece Example of Intelligent Mail® Barcode with 6-digit and 9-digit Serial Numbers in relation to Mailer IDs.
10. ZIP CodeTM Ex: Memphis, TN “38141” Content Identification Number (CIN) 3-digits describing the tray Processing Code Ex: “1” for Automation Compatible Mailer ID Ex: “123456” USPS Assigned Serial NumberEx:“20080001” Mailer Assigned Label Type Ex: “1” for 6-digit MID Intelligent Mail® Overview Full Service 24-digit Intelligent Mail® Tray Tag
11. Application Identifier “99” Type Indicator “M” Mailer ID USPS Assigned, Ex: “123456” Serial Number Mailer Assigned, Ex: “200800000001” Full Service IM™BC Overview The Intelligent Mail® Container Placard
12. Full Service IM™BC Overview Nesting of Data Intelligent Mail® barcode Tray Pieces Pallet Intelligent Mail® tray barcode Tray Pieces Example Data for eDoc Intelligent Mail® container barcode
13. The Value of Intelligent Mail® Maximum Deliverability and Effectiveness: Who? What? Where? When? How? Production: Intelligent Mail ® barcode Mail Quality Reports Process Monitoring and USPS® Handling Start the Clock CONFIRM ® Service – Piece level tracking
14. The Value of Intelligent Mail® Discount Savings Regulatory Compliance CARD Act (UDAP Compliance) CMS Policy UAA and Return Mail handling NCOALink®, FASTforward®, ACS™, Endorsements Inbound Mail Processing Associate database & record to individual piece CONFIRM® Service ACS™ Optimized Marketing
15. Intelligent Mail® Implementation Optimal implementation within your business is most likely not a project of days to weeks, but months to years! Investigation Budget Education Operations IT
16. Intelligent Mail® ImplementationInvestigation Business needs Track Individual Pieces Who gets Start the Clock and mail quality data? Full Service ACS™: Which format of data, who gets, what is done with data? USPS® requirements Education Satisfy Move Update Requirement Operational Requirements Upgrades Process Maintaining uniqueness
17. Intelligent Mail® ImplementationInvestigation Resource availability In-house talent IT requirements How many databases? Level of integration Process Gap Analysis Risk Analysis Future initiatives
18. Intelligent Mail® ImplementationBudget Financial resources Staffing resources Education/Training Hardware and Software Real estate In-house vs. outsourcing cost analysis
19. Intelligent Mail® ImplementationEducation Intelligent Mail® seminars Industry certification Industry association meetings USPS® documentation In-House training program
20. Intelligent Mail® ImplementationOperations Process flow Upgrades Intelligent Mail® Barcodes Mailer Identifier (MID) types Service Type Identification (STID) Uniqueness of pieces, trays and containers for 45 days Printing of the Barcodes Quality program Electronic Documentation (eDoc) creation and submission Customer Supplier Agreement FAST® integration Testing
21. Intelligent Mail® ImplementationIT Intelligent Mail® Barcode payload Uniqueness Database integration Electronic Documentation (eDoc) creation Mail.dat Mail.XML eDoc maintenance Data storage and management Financial, operational and quality reporting ACS™ results matching Multiple databases
22. Why Outsource? Extensive requirements Reduce costs Access to Subject Matter Experts Improve operations Reduce risk Solve business needs Revamp out of date best practices Reduced time to implement Simplified solution
23. Outsourcing / Implementation Solutions Consulting Services Hybrid solution / Partnership Outsourced Onsite solution Presort Bureau
24. Consulting Services Pros: Various levels of engagement Subject Matter Expert Diverse experience Merge mailer’s current and future needs with USPS® regulations and technology Cons: What are consultant’s credentials? Are recommendations unbiased? Are all available opportunities explored? Consulting services provide an analysis to help determine the most viable Intelligent Mail® options.
25. Hybrid Solution / Partnership In-house application of Intelligent Mail® barcodes. Mail is given to a Presort Partner for commingling and induction to USPS®. Pros: Associate mailpiece back to appropriate database Utilize Presort Partner’s Move Update solutions eDoc requirements handled by Presort Partner Improved postage rates due to increased qualifications Reduced mail finishing labor Shared risk Cons: Capital and on-going expenses required to create and apply barcode
26. Outsourced On-site Solution Implementation outsourced to an on-site team for ongoing end to end mail management. Pros: Access to Subject Matter Experts Monitor on-site process Maintain control Associate mailpiece back to appropriate database Focus on core business Shared risk Cons: Implementation Cost Ongoing management and labor costs Limited mailing qualification Is mail processing core business?
27. Outsource to Presort Bureau Mail is given to a Presort Partner for commingling and induction to USPS®. Presort Bureau applies Intelligent Mail® Barcodes. Pros: No capital investment Improved postage rates due to increased qualifications Reduce operational labor Current with USPS® rules & regulations Presort Bureau will interface with USPS Automated mailing requirements Full Service requirements Mail acceptance Visibility with Intelligent Mail® You can start today Cons: Is there a requirement to associate a specific piece back to multiple databases? Is there a quality program? Is facility secure?
28. For Additional Information From USPS® Customer Support ribbs.usps.gov 1-800-522-9085
29. For additional information from Pitney Bowes Presort Services…. Dan Hindman - 516-822-0900 - dan.hindman@pbpresortservices.com
30. Workshop Knowledge Validation Questions Question: Unique Intelligent mail barcoded pieces, Intelligent Mail tray tags, pallet placards, and electronic documentation are all requirements of Full Service. Answer: True Question: A full service barcode must have a mail class, Mailer ID, and serial number that is unique for 45 days from the day the mail is submitted to the USPS. Answer: True Question: Address Change Service and CONFIRM services are available for mail pieces that have either a Basic or Full Service Intelligent Mail Barcode. Answer: True
31. Questions? Please fill out the workshop evaluation form on your way out. Trademark Notice: Intelligent Mail, IM, FAST, USPS, NCOALink, ACS, FASTforward, PostalOne!, Confirm, PLANET Code, ZIP Code and POSTNET are trademarks owned by the United States Postal Service.
32. The LI PCC would like to thank today’s session sponsor Thank you TMG Mail Solutions Inc Trademark Notice: Intelligent Mail, IM, FAST, USPS, NCOALink, ACS, FASTforward, PostalOne!, Confirm, PLANET Code, ZIP Code and POSTNET are trademarks owned by the United States Postal Service.