1 / 12

Blueprint to Success: Building Your Client Base with Proven Strategies

Join Danny Friedman, Vice President of Added Incentives, Inc., in this professional development session designed by PPAI, taking place from April 23-25, 2014. Learn powerful strategies to build the foundation of your client base, with a focus on setting achievable goals and methods to attract new clients through networking, referrals, and effective communication. This session emphasizes the importance of writing down your goals and consistently connecting with potential clients. Gain valuable insights that will accelerate your success in the promotional products industry.

tatum
Télécharger la présentation

Blueprint to Success: Building Your Client Base with Proven Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. APRIL 23-25, 2014 Professional Development provided by PPAI

  2. Danny Friedman Vice President Added Incentives, Inc. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client Base Professional Development provided by PPAI

  3. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client Base Client Base Where Do I Start? WRITE IT DOWN! - Where do you want to be in 1, 3, 5 or 10 years in your business? - Income - Number of Clients - GOALS- # of Calls, # of Meetings, # of Deals, # of Clients, Etc….. -Goals must be achievable and adjustable - How are you going to achieve your goals? IF YOU DO NOT WRITE DOWN YOUR GOALS, YOU WILL NOT ACHIEVE THEM Professional Development provided by PPAI

  4. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client BaseWhere Do I Get My Clients? • Make a List of Every Person You Know -Everyone you know works at a company that uses promotional products -Warm Call vs. Cold Call • Target Specific Industries • Past industry you’ve been in • Industries that you know a lot about • Industries that are prominent in your geographical area

  5. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client BaseGetting Clients by Networking • Business Networking -Chamber of Commerce, Associations and Networking Groups • Social Networking - Clubs, Religious, Friends, School, Sports, Etc… • Internet Networking -LinkedIn, Facebook, Twitter, Etc… PEOPLE WANT TO WORK WITH PEOPLE THEY KNOW OR HAVE SOMETHING IN COMMON WITH

  6. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client BaseGetting Clients through Referrals -“Spread Yourself Thin” (Not a New Diet) - Ask for Referral- “The Gift that keeps on Giving” USE THE CREDIBILITY YOU’VE GAINED FROM YOUR CLIENTS TO GROW YOUR BUSINESS

  7. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client Base How many leads to get a new client?

  8. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client Base 100 Leads = 100 calls 100 Calls = 30 Decision Makers 30 Decision Makers=2-4 appointments 2-4 Appointments= 1 New Deal or Client 100 LEADS =1 NEW CLIENT

  9. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client BaseHow Do I Get New Leads? • Physical Cold Call -Hit the Streets-”Do not judge a book by its cover” • Telephone Cold Call -Same as physical but you have to be quicker • E Mail Blast (Low percentage of success) -Use as a supplement but not main focus

  10. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client BaseManaging Your Clients • How often should I contact Clients? - Human Daytimer • How should I contact Clients? -Phone -E Mail -Face to Face YOU MUST BECOME CLIENT’S PROMOTIONAL PRODUCTS DEPARTMENT

  11. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client BaseKeys to Early Success • Build on the Positives • Good Conversation, Good Meeting • People want to work with positive people • You choose to be in a good or bad mood • Smile! • Become an Expert on Select Items • Too Many items in industry to know them all • Expertise on a few items per category • Keep Calling • Selling is a contact sport-You need a lot of contacts!

  12. BLUEPRINT TO SUCCESS: Powerful Strategies to Build the Foundation of Your Client BaseSummary • WRITE IT DOWN!-If you don’t write down goals and how you are going to achieve them, they will not happen • 100 Calls to get 1 new client • Build on the Positives and keep calling! GOOD LUCK AND GOOD SELLING

More Related