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Marketing of Financial Services

Presented To: Prof Muddassir Niazi. Marketing of Financial Services. Presented By: Ayesha Khan Zohaib Rashid Latif Ahmad Hashmi. Dubai Islamic Bank – Consumer Products. Term Report. AGENDA. Vision / Mission / Values Consumer Product Range Positioning of Product

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Marketing of Financial Services

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  1. Presented To: Prof Muddassir Niazi Marketing of Financial Services Presented By: Ayesha Khan Zohaib Rashid Latif Ahmad Hashmi Dubai Islamic Bank – Consumer Products Term Report

  2. AGENDA • Vision / Mission / Values • Consumer Product Range • Positioning of Product • Market Segmentation and Target Market • Current Strategies

  3. VISION Dubai Islamic Bank Pakistan Limited ('DIBPL') will be the leading provider of world class banking – the Islamic way by being the first choice of our customers and our employees.

  4. MISSION & VALUES • MISSION • Innovation, Talent and technology. • VALUES • Trust • Listening • Innovation • Social Responsibility • Fun

  5. CONSUMER PRODUCT RANGE • HOME FINANCE • AUTO FINANCE

  6. HOME FINANCE

  7. HOME FINANCE • FEATURES  • There are so many reasons that make Dubai Islamic Home Finance the right choice! • 100% Shariah Compliance  • Minimum Financing amount of Rs. 0.5 million.  • Maximum Financing of up to Rs. 50 million.  • Fastest processing time  • Affordable monthly payment amount  • Financing of up to 80% of your property value  • Finance Enhancement option as per the applicable terms.  • Early & Partial settlement options as per the applicable terms

  8. HOME FINANCE • ELIGIBILITY • Pakistani Residents • Overseas Pakistani - UAE only

  9. HOME FINANCE • ELIGIBILITY- Pakistani Residents • Age 25-65. • Minimum monthly net income of Rs.15,000. • Self-employed Businessmen/Professionals or Salaried individuals. • The qualifying property must be located in Cities (Karachi, Lahore, Islamabad, Rawalpindi and Faisalabad) of Pakistan. • The minimum value of the property must be greater than Rs.800,000.

  10. HOME FINANCE • ELIGIBILITY - Overseas Pakistani - UAE only • Age 25-65. • Minimum monthly net income of AED.25,000/-. • Self-employed Businessmen/Professionals or Salaried individuals. • The qualifying property must be located in Cities (Karachi, Lahore, Islamabad, Rawalpindi and Faisalabad) of Pakistan. • The minimum value of the property must be greater than Rs.1, 250,000/-.

  11. AUTO FINANCE • FEATURES • Free Tracker Device & Monitoring • Lowest Insurance/Takaful Rates • Islamic Product • No monthly rental payments will be made by the customer before delivery of the car in Advance Booking cases. • Competitive and affordable monthly rentals as per industry standards. • Financing Amount • DIBPL will finance up to 85% of the car value. • Minimum financing: Rs.100,000 • Maximum financing: Rs.5,000,000

  12. AUTO FINANCE

  13. AUTO FINANCE • ELIGIBILITY • Monthly Net Income isRs.15,000  • Working • For Salaried 3 Months • Self Employed Professional 6 Months • Self Employed Businessman 12 Months • Age • For Salaried 21-60 years • Self Employed 21-65 years • Self Employed Businessman 21-65 years  

  14. AUTO FINANCE • Flexibility • New or Used Cars. • Local or Imported/Re-conditioned Cars. • Payment plan with tenure options ranging from 1-7 years. • Ready Delivery and Advance Booking. • Income clubbing option.

  15. POSITIONING • Dubai Islamic bank has positioned itself as a world class bank in an Islamic way • Dubai Islamic Bank position and promote there consumer banking product and emphasize on riba free banking… • Auto financing - Kya apki gari soud seh pak hai??? • Home financing - Kya apka ghar soud seh pak hai??? 

  16. POSITIONING

  17. MARKET SEGMENTATION • SALARIED • A LIST • B LIST • BUSINESS MAN • FORIEGN EMPLOYEE

  18. CURRENT STRATEGIES

  19. THANKYOU

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