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Rebuilding Skoda Auto: A Century of Brand Evolution (1905-2005)

This case study explores the remarkable journey of Skoda Auto, one of the oldest car manufacturers globally, from its nationalized roots under communism to becoming a prominent player within the Volkswagen Group after 1991. The study highlights key strengths, including low-cost production in Eastern Europe and enhanced quality control. It also examines how Skoda has successfully catered to consumer needs through personalized products and lifestyle representation, aiming to strengthen its market share both locally and globally.

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Rebuilding Skoda Auto: A Century of Brand Evolution (1905-2005)

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  1. CASE STUDY SKODA AUTO: REBULDING THE BRAND CASE STUDY SKODA AUTO: REBULDING THE BRAND Template by: www.itdepartment.biz

  2. CASE STUDY SKODA AUTO: REBULDING THE BRAND 1905 - 2005ONE HUNDRED YEARS ON FOUR WHEELS CASE STUDY SKODA AUTO: REBULDING THE BRAND Template by: www.itdepartment.biz

  3. SKODA AUTO: REBULDING THE BRAND HISTORY • The third oldest car manufacturer in the world • 40 years nationalized manufacturing under communism • In 1991 Skoda became a part of Volkswagen Group Template by: www.itdepartment.biz

  4. SKODA AUTO: REBULDING THE BRAND COMPANY’S STRENGHTS • Low cost capacity of production in Eastern Europe • Improved production quality by VW • Big market share in Eastern Europe Template by: www.itdepartment.biz

  5. SKODA AUTO: REBULDING THE BRAND SATISFYING CONSUMERS • Customized and personalized products • Representing lifestyles • Self-expression through high quality of respected brand Template by: www.itdepartment.biz

  6. SKODA AUTO: REBULDING THE BRAND GLOBAL MARKET • Competing for global market share • Establishing brand name • Keeping market share in the current markets Template by: www.itdepartment.biz

  7. SKODA AUTO: REBULDING THE BRAND THANK YOU FOR YOUR ATTENTION Template by: www.itdepartment.biz

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