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WEC 2009 Rapporteur Presentation 17 July 2009 Vientiane, Lao PDR

WEC 2009 Rapporteur Presentation 17 July 2009 Vientiane, Lao PDR. LAO/020 CORE TEAM. The National Tourism and Hospitality Training Centre. Direct Employment Projections. Source: LNTA. Contents. Rapporteur Presentation Welcome to The New World Order Innovating for the New World Order

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WEC 2009 Rapporteur Presentation 17 July 2009 Vientiane, Lao PDR

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  1. WEC 2009Rapporteur Presentation17 July 2009Vientiane, Lao PDR

  2. LAO/020 CORE TEAM

  3. The National Tourism and Hospitality Training Centre

  4. Direct Employment Projections Source: LNTA

  5. Contents • Rapporteur Presentation • Welcome to The New World Order • Innovating for the New World Order • Conclusions of WEC • Summary of the Sessions • 10 Main Messages • The Conference Challenge • Creating the Vision • Solidifying the Strategic Pillars • Stakeholder Implementation Models • Vientiane Declaration

  6. Welcome to the New World Order Bangkok Circa 2000 Bangkok Circa 1950

  7. The Continually Shifting World Order * Thomas Friedman, 2008

  8. HotQuick Facts Shift from Agriculture to Machine first took place in the 1700s in Great Britain and later the Western Europe and America. This drove an increased demand for coal, oil and natural gas all of which produce C02.(Carbon Dioxide). Increased global population and wealth has increased the demand for rice farming, cattle breeding, and solid waste landfill sites all of which produce CH4 (methane). These ‘greenhouse gases’ (C02 CH4 and others) are disintegrating the earth’s atmosphere which is causing global warming. The earth has warmed by about .8 degrees celsius since 1750 with the most rapid increase occurring since 1970. The United States has a carbon footprint five times that of China, and over 15 times that of India.

  9. FlatQuick Facts The world economy, since the fall of the Berlin Wall, has been driven by three phenomenon: technology, markets, geopolitics. Ten of millions of people have moved up the economic ladder into the middle class. In the process, much of the world has embraced the ‘American Dream’ of ‘having things’ which has driven demand for energy. However, some 2.6 billion people, or 40% of the world’s population, still live on less than $2 a day, with 1 billion of them surviving on the margins of subsistence with less than $1 a day.

  10. An AmericumThe American Carbon Copy A grouping of 350 million people with a per capita annual income above $15,000 and a penchant for consumerism. Source: Tom Burke (E3G)

  11. A Harsh Reality If everyone in the developing world were to catch up to the Americum economic standard of living, world consumption would increase eleven times = 72,000,000,000 people

  12. CrowdedQuick Facts In 1966 when I was born there were 3.4 billion people living on our planet and there were 111 cities with a population of over 1 million. In 2008 population has nearly doubled to 6.7 billion and nearly half live in cities. By 2015, it is estimated that there will be 26 mega-cities with a population of over 10 million people.

  13. World Population Growth 2008: Total - 6.7 billion/ LDC 5.4 billion/OECD 1.2 billion 2050: Total 9.2 billion/ LDC 7.9 billion/OECD 1.3 billion Source: U.S. Census Bureau, International Database.

  14. Five Key Challenges of the Hot, Flat Crowded Era Growing Demand for Scarcer Energy Supplies and Natural Resources A Massive Transfer of Wealth to Oil Rich Countries Disruptive Climate Change Energy Poverty Rapidly Accelerating Bio-Diversity Loss Thomas Friedman, 2008

  15. Towards a More Sustainable Future Increase Usage of Renewable Energy (clean energy) Reduce Usage of Fossil Fuels (dirty energy) Compete by Out-Greening the Competition China to slow down and commit to reducing consumption (and developing world to follow suit) America to gain the political will to stand up to special interest and commit to a legal framework for the creation of a market for renewable energy Development of a market for carbon credits and other mechanisms of energy trade

  16. Innovation

  17. 1980: No Laptops

  18. Today: Choose Colors!

  19. 1980: No CD’s

  20. Today: 10,000 Songs in your Pocket

  21. 1980: No Mobile Phones

  22. Today: Ultimate Fashion Accessory

  23. Aviation in the 1920’s

  24. Air Travel in 1970 First Commercial Flight: January 22, 1970 Capacity: 370 Pax Range: 5500 miles Unit Cost: 21 million dollars in 1966 ($130 million in 2006 dollars) Manufacturer: Boeing Aircraft SFO-HKG return US$22,000 in today’s dollars

  25. Air Travel in 2008 1st Commercial Flight: October 25, 2007 Capacity: 555 Pax Range: 8150 miles Unit Cost: $260 million Manufacture: Airbus Industries SIN-SYD $12,000 for a Suite

  26. An Airplane Suite?

  27. A-380

  28. Change with the Trends or Risk Extinction

  29. A key innovation in today’s business is experiences. In today’s environment of ever more sophisticated consumers, those who deliver memorable customer experiences consistently create superior value and competitive advantage.London School of Business People who are in the position to spend don’t just throw their money away. They don’t want “just a product”. They want an experience. They want knowledge. They want passion. Innovation in Tourism Ed. F. Kelly, President & CEO, American Express Publishing

  30. And the tourism industry says that… "Future tourism will be driven by the desire to learn, to experience new things and to add meaning to people's lives." UNWTO White Paper (2005) "Customers have more time and more money. They are more discerning, better educated and more knowledgeable, and they are looking for life-enriching experiences. And they want the best value for money they can find." Rob Franklin, ETC's Executive Director “The Experience business is driven by that memorable relationship. Take nothing for granted. Invest in all your Ambassadors, optimize their behaviors, create a standard of excellence, and become distinctive.” John R. Hendrie is CEO, Hospitality Performance, Inc.

  31. Tourism Today

  32. Contents • Rapporteur Presentation • Welcome to The New World Order • Innovating for the New World Order • Conclusions of WEC • Summary of the Sessions • 10 Main Messages • The Conference Challenge • Creating the Vision • Solidifying the Strategic Pillars • Stakeholder Implementation Models • Vientiane Declaration

  33. ‘It is my understanding that true ecotourism is a type of tourism that equitably involves and benefits local people, the environment and a range of stakeholders from the public and private sector’ Bouasone Bouphavanh Prime Ministry of the Lao PDR

  34. New Paradigms and Resilience for Sustainable and Responsible Tourismin Developing Countries Mr Eugenio Yunis - Director, Programme and Coordination, UNWTO Prof Dr Trevor Sofield - Foundation Professor and Chair, Tourism Programme University of Tasmania, Australia Mr Jose Ma Lorenzo (Lory) Tan - Vice-President, WWF, Philippines

  35. Day One Quebec Declaration on Ecotourism (2002) and the Oslo Statement on Ecotourism (2007); Regulatory mechanisms; Euro-centrism; Social ecological systems; There’s an elephant in the room;

  36. Session 1 - Sustainable Ecotourism & Roadmaps Professor Dr Zadok S Lempert - Sustainability, Tourism & Social Development Management Specialist - Roadmap Basics for Sustainability Tourism YM Datuk Seri Tengku Zainal Adlin bin Tengku Mahamood - Chairman, Sabah Tourism Board, Malaysia - Sustainable Tourism Plan for Sabah - How to make it all work? Mr Tony Charters - Vice Chair of The International Ecotourism Society (TIES) and Principal, Tony Charters & Associates, Australia - Climate Change Response – Back to the Future? Mr Les Clark - Director, Tourism Resource Consultants Ltd, New Zealand - Development Perspectives: Lessons & Interventions

  37. Day Two Session 1Sustainable Ecotourism and Roadmaps Anatomy of sustainability and tourism; The intricacies of Sabah tourism; The driving forces behind ecotourism (ten facts, eg. word of mouse); Ecotourism is not a better style of tourism, but rather a process;

  38. Session 2 - Market Development& Resilience Dr Mark Hampton - Director Centre of Tourism in Islands and Coastal Areas (CENTICA) Kent Business School University of Kent at Medway, United Kingdom - ‘Responsible Backpacker Tourism’: contradiction or contribution? Dr Peter Richter - Principal Adviser/Project Manager, German Technical Cooperation (GTZ), Philippines - Regional Tourism Branding; The Road to "Equator Asia” Dato Amiruddin Abu - Acting Director-General, Tourism Malaysia, Malaysia Mr Shahram Saber - Regional Director - Asia, Pacific Asia Travel Association (PATA), Thailand - Education in Sustainability Mr. Soukaseum Bodhisane - Vice Chairman, Lao National Tourism Administration (LNTA), Lao PDR

  39. Day Two Session 2Market Development and Resilience The backpacker value chain (ALOS, etc); The birth of a brand – Equator Asia; Malaysia truly ecotourism; Better measurement and value centered metrics; Human capital for competiveness – Ecotourism is the basis of the Lao PDR tourism DNA.

  40. Session 3 - Local Community Challenges & Solutions Prof Dr Amran Hamzah - Head of Tourism Planning & Research Group, Universiti Teknologi Malaysia, Malaysia - Community Based Tourism: Trapped Along The Value Chain Mr Masaru Takayama - Executive Director, Japan Ecolodge Association, Japan - Revitalizing Rural Areas: Green and Blue Tourism with hints of sustainability Mr Rabi Jung Panday - Director Nepalese Tourism Research & Service Centre (NTRSC), Kathmandu, Nepal - Rural Tourism: An affirmative management approach for inclusive economic growth Ms Tara Gujadhur - Network Leader, Pro-Poor Sustainable Tourism, SNV Asia & Director of Traditional Arts and Ethnology Centre (TAEC), Luang Prabang, Lao PDR - Creating opportunities for communities through market-driven tourism

  41. Day Two Session 3Local Community Challenges and Solutions Tourism is a business and profit is not evil; Rural tourism development is about bridging gaps; The nuances of Community Based Tourism (taking responsibility); Japanese green and blue tourism;

  42. Session 4 - Public & Private Sector Partnerships Mr Albert Teo - Managing Director, Borneo Eco Tours Sdn Bhd, Malaysia - Engaging The Public Sector: The Sukau Rainforest Lodge Experience Mr Steven Schipani - Senior Advisor, Lao National Tourism Administration (LNTA), Lao PDR - Indigenous Communities & Public Sector Partnerships: A Lao Perspective Dr Sasithara Pichaichannarong - Permanent Secretary, Ministry of Tourism and Sports, Thailand - Public and Private Alliance to boost Thailand Eco Tourism

  43. Day Two Session 4Public and Private Sector Partnerships Crisis and resilience in Thai tourism; Problems of fragmentation and the honest broker; Six types of capital (Jeffrey Sachs) and the need for leadership and partnership.

  44. Main Message 1 Measuring Success Number of Arrivals x Length of Stay How to Calculate the Value of Tourism? x Per Diem Expenditure = Revenue from Tourism + Other Social, Economic and Environmental Factors = Total Value of Tourism

  45. TRANSIT REGION TRANSIT REGION Main Message 2 Understanding the Tourism System VISITOR GENERATING REGIONS – DEMAND SIDE FRONT LINE SECTOR SUPPORT SERVICES SECTOR COMMUNITY DESTINATION - SUPPLY SIDE FRONT LINE SECTOR BIO-PHYSICAL ENVIRONMENT GOVERNMENT Courtesy of Dr. Trevor Sofield

  46. Main Message 3Understanding Process

  47. The Process of Assembling the Part of a Car

  48. Main Message 4 The Value Chain

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