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Increasing Online Leads

Discover effective strategies to boost online leads with insights from industry experts Angela Hsueh, Maria Isidore, Jai Kohli, Himanshu Mehra, Rob Peckham, Anita Rai, and Florencia Roa. Optimize your website by securing a .com domain, enhancing your product portfolio, and optimizing your "Contact Us" page. Learn to leverage Google Ads, SEO techniques, and social media for improved visibility. Case studies and clear customer value propositions can highlight benefits and ROI. Stay competitive by benchmarking against rivals in search engine marketing.

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Increasing Online Leads

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  1. Increasing Online Leads Angela Hsueh Maria Isidore Jai Kohli HimanshuMehra Rob Peckham Anita Rai FlorenciaRoa

  2. General website suggestions • Get a .com Domain • Clearer product portfolio • Emphasize on the 3 major markets on the main page i.e. Banking, Telecommunications & Retail • Change the logo to “Information on your fingertips” • Clearer customer value proposition • Case studies and pictures • Explicitly state benefits and ROI • Better “Contact Us” page for increased lead conversion

  3. Search and Ad Optimization • Google Ad words Campaign • Use SEO techniques to increase organic search results • Benchmark search engine marketing of competitors • Good organic search engine optimization ratings • Use social media for propagating information • Utilize customers or suppliers to raise awareness • Online Digital Advertising on selected websites • Choose websites based on target audience interest

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