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Alkoholwerbung und Jugendliche

Alkoholwerbung und Jugendliche. By Morgan Lawrence. The Issue. German children are heavily influenced by the adults and lifestyles around them. Students see their favorite celebrities on billboards promoting binge drinking.

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Alkoholwerbung und Jugendliche

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  1. Alkoholwerbung und Jugendliche By Morgan Lawrence

  2. The Issue • German children are heavily influenced by the adults and lifestyles around them. • Students see their favorite celebrities on billboards promoting binge drinking. • The percentage of alcohol related deaths has increased amongst youths. • Children are constantly viewing commercials for drinking, on tv, in movies, in the streets and on the internet. • Germany is concerned with frequent binge drinking and the increasing numbers of youth in hospitols.

  3. Solutions • The advertisements of alcohol on youth organization related clothing is now taboo. • The Federal Association of Child and Youth Protection calls on the alcohol industry, not to specifically address "the lifestyle of young people.” • The sale of alcohol to under 16-year-old is prohibited. • Stricter control on the frequency of advertisements related to alcohol has been proposed. • Attempts have been made to remove alcohol advertisements in schools.

  4. Statistics • 30% of all television alcohol commercials are directed at German youth. • Youth who have been exposed to ten or more alcohol commercials are 80% more likely to have had alcohol. • More than 20 percent of teenagers in Germany last year (2011) were drunk at least once a month. • The number of full drunken girls doubled since 2000. • 20 percent more alcohol poisoning than in 2006.

  5. Fragen • Germans are concerned with… • A. Youth • B. Youth abusing prescription medications • C. Youth abusing alcohol • What percent of television alcohol commercials are directed at youth? • A. 10% • B. 99% • C. 30%

  6. Antworten • 1.C • 2. C.

  7. Resources • "Freiwillige Initiative : Wirtschaft Will Alkoholwerbung Einschränken." Freiwillige Initiative: Wirtschaft Will Alkoholwerbung Einschränken. N.p., n.d. Web. 23 Aug. 2012. <http://www.tagesspiegel.de/politik/deutschland/freiwillige-initiative-wirtschaft-will-alkoholwerbung-einschraenken/1450546.html>. • "Alkoholwerbung - Gefährlicher Mix." Alkoholwerbung. N.p., n.d. Web. 23 Aug. 2012. <http://www.sueddeutsche.de/panorama/alkoholwerbung-gefaehrlicher-mix-1.860711>. • "Hauptnavigation." NewsmeldungAusArchiv: Alkohol? KennDein Limit.N.p., n.d. Web. 23 Aug. 2012. <http://www.kenn-dein-limit.info/index.php?id=65>.

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