marketing and society social responsibility and marketing ethics l.
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Marketing and society : social responsibility and marketing ethics - PowerPoint PPT Presentation

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Marketing and society : social responsibility and marketing ethics

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  1. Marketing and society : social responsibility and marketing ethics Social responsibility definition : • Some referred it to” the obligation of the firm , beyond the requirement of low , to take into consideration in its decision making the social consequences of its decision and action as well as profit

  2. Social criticism to marketing Marketing receives much criticism some of them justified and much is not . Social critics claim that certain marketing practices hurt _ consumer _ society _ business firms

  3. marketing impact on individual consumer : _ quality the firm should monitor carefully the quality control in manufacturing its product and make sure that certain standards are met 1_product : _ warranties should be provided to assure customers that they get reliableproduct he should know that he have recourse if he purchase the product

  4. Before a foreign product can be sold to a particular county the rules and regulation of that country should be met first _ foreign sales _ Packaging a product should not be packed in away that its already deceiving the consumer .

  5. _Planned obsolescence • a practice of selling new product purposely planned for the phasing out of old product _ Safety The product must be save to consume or use

  6. _ Liability • When damage is done due to the use of the product , the • business is responsible

  7. 2_ promotion : • _ effect on children : children have sensitive minds _exaggerated claims : for attraction _ astfull , deceptive , manipulated

  8. 3_ place of distribution _ refusal to sell or distribute to an area _recycling _ use of channel power ( threats other company ) _ franchising (make false claims )

  9. 4_ price : _ higher price to the poor _ spurious sales price ( inadequate information ) _ bait and switch switch higher price just when consumer show interest _ unit pricing:allow consumer to compeer the prices or product per established units such as ounces or quarter