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Background and History

Background and History. History of the Internet Darpa E-mail, Usenet, FTP, Gopher, Archie HTML (Berners Lee) Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox. Marketing Concept. Production Concept Sales Concept Marketing Concept One 2 One

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Background and History

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  1. Background and History • History of the Internet • Darpa • E-mail, Usenet, FTP, Gopher, Archie • HTML (Berners Lee) • Web Browser: Lynx – Mosaic – Netscape – Internet Explorer – Firefox

  2. Marketing Concept • Production Concept • Sales Concept • Marketing Concept • One 2 One • Amazon; cookie files and collaborative filtering … Life Time Value • Viral • Hotmail • Social media, blogs

  3. Communications Model • One to many, and indirect • One to one, and direct and chatter

  4. Media Convergance • Each media survived emergence of new media … can this persist ? • Newspaper Business Model ?

  5. Evolution of Web Design • Brochureware • E-commerce / transactions • Community • Search impact

  6. Evolution of Search • Web crawler • Alta Vista • Google • Time-based search ? • Local search ?

  7. Evolution of Internet Advertising • Banner advertising: Wired 1994 • CPM versus PPC • Text-based ads on Google

  8. 1.0 to 2.0 • Blogs / podcasts • RSS • News readers

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