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Coca-Cola: More Than a Beverage, A Lifestyle Choice in Being a Better Person

Coca-Cola, created by John Pembartan in the 19th century, has become a global leader in the soft drink market. Its success is attributed to product quality, customer orientation, and innovative marketing strategies. As Coca-Cola evolves, it strives to embody the message "Be a Better Person," encouraging consumers to reflect on the small joys of life. With a diverse product range including new offerings from renowned designers, Coca-Cola invites clients to choose meaning over mere consumption. Discover how this iconic brand promotes a positive lifestyle and meaningful connections.

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Coca-Cola: More Than a Beverage, A Lifestyle Choice in Being a Better Person

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  1. BY Fatme Karailanska Emine Karailanska BE A BETTER PERSON

  2. History Coca-cola is made by John Pembartan in 19 century. Over time, Coca-Cola earned a place on the world market leader for soft drinks.

  3. Competitive success factors Product quality Resource orientation Customer orientation Product range Market share Advertising Cost

  4. THE BEGINING Therefore it's time Coca-cola to become more than just a soft drink and the client to make a choice

  5. BE A BETTER PERSON users - look deep into their hearts and souls the little things in life BE A BETTER PERSON more than cause lifestyle

  6. NEW PRODUCTS Coca – Cola By FERRE Coca – Cola By Lagerfeld Coca – Cola By Cavalli Coca – Cola Ice Cream

  7. CONCLUSION Coca-cola has many products. Nowadays it’s important the message, which one brand carrying. It’s important the promise, which one brand gave to the client. For that by the message “Be a better person” Coca-cola will make the client to look in the little things in life!!!

  8. THANK YOU FOR ATTENTION

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