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The Power of Stars: How Actors Influence Film Marketing

This article explores how film studios leverage the popularity of certain actors to enhance movie marketing. It defines what it means to be a "star" in Hollywood, emphasizing that it's not only about acting talent but also about cultural impact. The use of stars in promotional materials, such as movie posters, is examined through famous examples like Tom Cruise and the Rat Pack. The piece also delves into celebrity cameos and how celebrities launch their own production companies to draw audiences. Understanding star power is crucial for successful film marketing.

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The Power of Stars: How Actors Influence Film Marketing

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Presentation Transcript

  1. 8. How films use stars

  2. Objective • To understand how film studios capitalise on the success of certain actors and use them to market movies more effectively

  3. What is a star? • A star is more than just an actor • The star may refer to someone who is famous for acting well in a film • The star may also refer to someone who outshines film and becomes famous regardless of the quality of the film

  4. Hollywood is full of stars • The term ‘star’ can be overused • How do you know who is a ‘star’ and who is merely a star?

  5. Stars and Marketing • Name on the poster? • No name on the poster? • Look at Tom Cruise

  6. Top Gun (1986)

  7. Cocktail (1988)

  8. Days of Thunder (1990)

  9. Mission Impossible (1996)

  10. MI: Ghost Protocol (2010)

  11. Ocean’s Eleven • A star vehicle – designed specifically to show off a group of actors • In the 1950s, the Rat Pack (as they were called): • Frank Sinatra, Peter Lawford, Dean Martin, Sammy Davis Jr (plus others) • In the 2000s, a new generation of Hollywood stars

  12. The 1950s

  13. Ocean’s Eleven – 2000s

  14. Cameos • A cameo is an uncredited appearance in a film • Usually for a short period of time • May be playing themselves • Does not appear on the production credits • Does not appear on the poster Famous cameos: Tom Cruise in ‘Tropic Thunder’ and Stan Lee in Marvel comics adaptations; also Michael Jackson as Agent M in ‘Men In Black II’

  15. Celebrity Production/Endorsement • Celebrities start production companies • Their films become the star attraction • “A Steven Spielberg Production” (he didn’t direct it, but everyone is still going to see it) • Or celebrity directors: • Clint Eastwood, Ben Stiller, David Schwimmer (yes, really), Quentin Tarantino

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